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SpinLabel Technologies is a licensing company with a patented labeling technology for containers, bo9les and cups. We are researching the poten=al to use this technology to drama=cally reduce an airline’s in flight beverage services expenses.
Simply stated, we believe that: • Beverage service is mandatory, with water and other selec=ons being
served primarily in or with a cup; • Airline passengers are a cap=ve audience, primed to engage with
relevant content; • Using the Spin label, adver=sers can deliver a “Call to Ac=on” with offers
directed to passenger interests while traveling…for example, transporta=on, meals, sundries, etc.; and
• We are now researching the poten=al to u=lize branded Spin cups, with a removable label featuring offers from targeted na=onal adver=sers for products and services that are relevant to travelers.
• For the airline, the Spin cup enhances brand associa=ons, while the highly targeted nature of this engaging and measurable medium will derive a premium over the pure impression adver=sing model value.
For example: • If it currently cost $0.10 per passenger to provide
beverage services, and an airline is able to derive $0.09 per cup in adver=sing revenue, then the effec=ve cost of the Spin cup is $(0.035) — ad revenue of $0.09 less cup cost of $0.055 — which can be used to par=ally offset the cost of beverage services.
• For the typical domes=c carrier, this represents a savings of $2-‐3 million per year.
The patented “spin” cup features a removable top label and that rotates around a printed cup. As the consumer spins the top label, informa=on on the printed cup is revealed through a window, thus increasing labeling space on a cup by approximately 75%.
Interac=ve cup – top label spins revealing informa=on
printed on cup.
Interac=ve cup – top label spins revealing informa=on printed
on cup.
Removable label with offers and promo=on codes. Passenger scans cup for offers using carrier provided Wi-‐Fi or removes label and presents to adver=ser to ac=vate offer. Engaging, measurable and highly targeted.
The Future State • Adver=ser(s) fund
interac=ve cup with highly targeted promo=onal messaging and offers
• Cup engages passengers, drives ac=on and is highly measurable...which would you and your adver=sers prefer?
The New Norm • Adver=ser supplies
branded cups • Cups deliver and are
valued as an “impressions-‐based” adver=sing medium
Contact:
Barry Simons – President [email protected]
O – 561-‐429-‐6886 C – 954-‐529-‐8653
hIp://www.spinlabels.com/airline
