Alcance Media Group - Media Kit - 2011

THE HISPANIC MARKET WITHIN REACH

Digital marketing company focused on the Hispanic market in the U.S.,Internationally and cross border advertising solutions for Latin Americanmarketers.

Founded in 2007 in San Francisco, California. Privately Held

O�ces: San Francisco - CA Austin - TX Santiago - Chile


Advertising SolutionsAdvanced Targeting via DoubleClick

Language: Spanish, English, Bilingual Demographic: Age, Culture, GenderGeographic: Zip code to CountryChannel: (News/Media, Travel, Sports, Entertainment, International)

Ad Speci�cations

IAB Standard 300x250, 728x90, 160x600Rich Media UnitsCustom social media campaigns

Full Range of Solutions

Display Network (CPM)Rich MediaSocial Media Email MarketingSEO and SEM

Media BuyingAgency SolutionsMobile (Q3 2011)


Advertiser Experience


Recognized Brands:


Network Publishers


Publishers: Key to SuccessProviding results for advertisers as well as compensating websitepublishers is one of the keys to everyone’s success

Our goal is a long term relationship with our publisher partners as wellas our advertiser/agency partners.

Why does a website work with Alcance Media Group?

Technology (Double-Click) Quality advertising partners Revenue


Quality Publishers:Over 400


U.S. Hispanic andCross Border Solutions


International News/MediaTargeting* by country of origin has proven successful for clients such as:

*Major news websites from Central America receive 20-40% of their visits from U.S. IP addresses

Western UnionFlorida LotteryDigicelBancomerVolarisIDT

Featured Channel:Lifestyle/Health Channel


Utilizing channel targeting based on website content continues to behighly successful for clients such as:

Estee LauderKohl’sTexas MilkAvocadosof MexicoFAMSA


Featured Channel:Social Media

54% of US Hispanics report having uploaded photos to a social networkin the past month.

47% of US Hispanics report downloading music.

40% of US Hispanics who went online in the past month maintain their ownsocial networking pro�le on a site such as Myspace, Facebook, and MiGente.

Case Study:Expansion into Digital


Since 2008: Opportunities to compare to most major Hispanicwebsites & Networks

Assisted a major agency in getting started with Digital for their clients.


2010: Display campaign - AlcanceMG outperformed all other networks

2011: Added Social Media/Blogger Component to Display campaign, basedon previous year’s performance

Case Study:Expansion into Social Media/Bloggers


Since 2008: Working with this growing Mexican airline

AlcanceMG has worked with Volaris, a Mexican airline, since 2008, helpingthem expand to the U.S. market.

As Volaris continues to open new routes, we use our geo-targetingcapabilities to increase brand awareness in those new markets.

Case Study:Expands to U.S. Market


Research: Quick HitsKeeping up with new data and making the case for the Hispanic Market

Our goal is a long term relationship with our publisher partners as well asour advertiser/agency partners.

Why does a website work with Alcance Media Group? Publisher Relations Team Technology (Double-Click) Quality advertising partners Revenue 50 Million U.S. Hispanics From 12.5% (2000) to 15.7% (2009) 10% Native born versus 5.5% Foreign born Median Age: Native born 17 - Foreign born 38 Internet usage: Hispanics reached a record 20.3 million visitors (February 2009)


Hispanic Audience:Quick Stats

50 million U.S. HispanicsFastest-growing market segment in the U.S.Grown from 12.5% of U.S. population (2000)to 15.7% (2010)Internet Usage: Hispanics represented 20.3 millionweb users (February 2010)Estimated $1.3 trillion spending power in 2012


Hispanic Audience:Quick Stats

Regardless of language dominance: International publications reach the U.S. Hispanic market


Automotive Category:Hispanics represent 8.7 % of vehicle market and have a current preference for Asia brands

Men and Women both impact the purchasing decisions

In�uence of Hispanic Moms onpurchase decisions

• More than 56% said thatexpecting a child was a majorfactor in�uencing the purchaseof a new vehicle.• 78% said that passenger spaceis a major factor, followed bysafety/security and price/value.• Toyota, Ford and Honda werethe leaders in brand preference.•The majority of respondentssaid that they receiveinformationregarding family vehicles andauto safety via TV (79%) and theInternet (68%).

Study: In�uence of Hispanic moms on automotive purchases: http://www.reachhispanic.com/2010/05/06/influence-of-hispanic-moms-on-automotive-purchases/Polk Study: http://www.hispanicmarketinfo.com/2011/01/03/brand-preference-among-u-s-hispanic-automotive-buyers/

www.alcancemg.com


Contact Us Today!

- Premium and Long Tail Publishers: U.S. and International

- Ad Serving Technology: Double Click for Publishers

- Client Retention: Long-term Clients

- Customizable Programs

- Top Brands

- Consistently Outperform the Competition

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San Francisco, California

+1 (415) 625.5130

[email protected]