Alcance Mg Media Kit 2010

THE HISPANIC MARKET WITHIN REACH


  Online marketing company focused on the Hispanic market in the U.S. and internationally using a Network of Premium and Long Tail Hispanic sites.

  Our experienced team incorporates agency, publisher, and online network experience in the Hispanic market.

  Cost Effective Reach to Sought A"er Hispanic Youth and 18-54 Demos


Full Range of Solutions   Display Network (CPM)   Direct Response   Email Marketing   SEO and SEM   Creative Consultation   Media Buying   Ad Serving

Advanced Targeting via DoubleClick   Demographic: Age, Culture, Gender   Language: Spanish, English, Bilingual   Geographic: City, State, Country, Region   Behavioral Targeting: Retargeting

  Automotive   Business/Finance   Lifestyle/

Entertainment

  News / Media   Travel   Health / Beauty   Sports

Multiple Verticals


Quality Publishers:


Advertisers & Agencies:

Acmachete

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Source: Ipsos 2008

•  While online, 84% of US Hispanics read the news at least once per month.

•  Men (90%) are more likely than women (79%) to read the news while on the internet.

•  #ose under age 55 (85%) are more likely to read the news online vs. those ages 55+ (72%).

•  Virtually all Hispanics with a college degree (97%) read the news while online at least once per month.


Trusted newspaper covering business, politics, sports and more.

Leading Colombian newspaper targeting an affluent, educated audience.


•  58% of US Hispanics who went online in the past month watched some type of video.

•  54% of US Hispanics report having uploaded photos in the past month.

•  47% of US Hispanics report downloading music.

•  40% of US Hispanics who went online in the past month maintain their own social networking pro%le on a site such as Myspace, Facebook, and MiGente.

Source: Ipsos 2008

Acmachete

Stamp


Perreo Radio is a popular Reggaeton and Latin Rap site among Hispanic youth.

Leading online radio station featuring a wide range of musical genres. #e site also offers information on artists and trends.


Bilingual news service that covers the most important stories in 11 different business sectors throughout Latin America.

Top business magazine in Latin America targeting key executives.


Sports Page of Vivelo Hoy, the Spanish Version of the Chicago Tribune.

Leading Spanish language site for Boxing News and Special Features.

Acmachete

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Popular site covering health, romance, entertainment, and beauty topics for Hispanic women.

Website by and for Mothers raising Spanish/English Bilingual children


Useful site that provides Latinos in the U.S. and Latin America with high quality video content in a variety of digital formats.

Digital arm of Sorpresa TV, the %rst and only cable channel for U.S. Hispanic kids ages 2-17.


  #e Hispanic population will nearly triple to 133 million, representing almost a 1/3 of total projected U.S. population of 439 million in 2050.

  Hispanics tend to spend more time online while at home than the general population (9.2 hours per week versus 8.5 hours).

  U.S. Hispanic Internet usage at 21% is growing quickly, substantially outpacing overall Internet usage at 6% during the same period ( June 07 to June 08).

  Hispanics are 44% more likely than the total U.S. population to be in!uenced by the Internet, speci%cally with respect to consumer electronics.

Source: comScore 2008, Ipsos 2008, eMarketer 2008, Vertis Communications 2008, Research and Markets 2006, Mintel Comperemedia 2007


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San Francisco, California

Roberto Ernesto Gyemant [email protected]

Cel. 510.499.6507 Ofc. 415.621.2684

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Contact us today