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5 Steps to a Successful Video Strategy on YouTube

Amy SchmittauerSavvySexySocial.com

Why YouTube Video?

• Second largest search engine

• 53x more likely to appear in search

• Keep visitors on site 5x average rate

• 52% of consumers are more confident in online purchases

following video research

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“Do what you can, with what you have, where you are.” Theodore Roosevelt

The 5 Steps:

• YouTube Goals: How to Measure What Actually Matters

• Addictive Video: Format That Keeps Them Coming Back For More

• What To Talk About: How to Never Have a Blank Slate

• Optimize Optimize Optimize: The Most Critical Steps for Better SEO

• Community: How to Manage the Most Loyal Audience on the Internet

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YouTube GoalsHow to Measure What Actually Matters

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Valuable editorial plan

Organic brand advocacy

Clear and aligned CTAs

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Valuable Editorial Plan

• Give the people what they want

• Audience retention is the most critical metric

• Stay consistent with format and expectations

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Organic Brand Advocacy

• You invited the conversation, so don’t drop the

mic

• Give top fans the credit they deserve

• Active comments include the creator

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Clear and Aligned CTAs

• Give value and ask for relative return

• Your audience wants to do something with the

value you’ve shared

• Graphics only MIGHT be seen, CALL the action

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Addictive VideoFormat That Keeps Them Coming Back For More

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youtube.com/Vogue

Behind-the-scenes

Access

Professionally casual

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Branding structure on YouTube

• Scheduled consistency

• Predictable themes

• Connection through familiarity

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Get them hooked

• Always consider context of platform

• Bucket editorial with predetermined themes

• Define the consistent setting for the channel

• Timing is everything

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What to Talk AboutHow to Never Have a Blank Slate

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Content ideas

• Use your themes to guide editorial design

• There are no stupid questions, only in-demand

content

• Listen to your audience

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Leverage your access and do

something different.

Tech reviewers+

Networking advice=

EXCLUSIVE CONTENT90K+ views

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OptimizeThe Most Critical Steps for Better SEO

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Most important copy fields for YouTube SEO

• Headline

• Description

• Tags

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Complete all 3 sections with

your focus keyword and by the

end of processing time for the

video.

90K+ views

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Headline

• Keyword in the first 4-5 words

• Avoid series names and episode numbers

• Consider your competition and keep it simple

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Description

• First 2 lines are critical because they also appear in

Google search results

• All characters have equal weight in search rankings

• Adding additional tags here is against TOS

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Tags

• Consider all the ways your content could be searched

• In order of importance, post your main keyword first

• Include your brand and channel name for more of

your own content referred to viewers

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YouTube CommunityHow to Manage the Most Loyal Audience on the Internet

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YouTube viewers want to be heard.

Allow your brand to benefit by listening.

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The YouTube Comment Section is your friend!

Set your ground rulesand then follow them.

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Rather than being in all places, be clear about where your audience can connect with you.

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Link Twitter and YouTube to watchfor quiet advocates.

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Invite your communityto your online home base.

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“Do what you can, with what you have, where you are.” TIME TO TAKE ACTION!

Key Takeaways:

• BE ADDICTIVE

Create structure that resonates and brings your audience back.

• AUDIENCE RETENTION IS TOP PRIORITY

Get to your point quickly and stay competitive with timing.

• LET YOUTUBE WORK FOR YOU

Leverage features which will give you direction for content and great audience

experience.

• STAY HYPER FOCUSED ON YOUR KEYWORDS

When you have a clear purpose for your videos it will rank and retain.

• DON’T DROP THE MIC

St d t b ti i g th ti Y di ill b f it

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Thank youAmy Schmittauer

SavvySexySocial.com

@Schmittastic