Doing

successful

business with

YouTube

Lukashov Maksym SeeZisLab Project Manager

Steps to earn with YouTube

Create a channel

Make a movie

Download on YouTube

Make profits

YouTube Extents

30 mins 300 Million. mins 600 Million. mins

Pareto Principle

Pareto Principle

Pareto Principle

Troubles

№1 Niche Choice

Categories:

MUSIC

ENTERTAINMENT

PEOPLE AND BLOGS

GAMES

70% OF ALL VIEWS

62% OF ALL CHANNELS

№2 Language

70%

60%

50%

40%

30%

20%

10%

0% EN ES

Of channels Views

№2 Language

70%

60%

50%

40%

30%

20%

10%

0% EN RU ES

Of channels Views

Two Youtubers Comparing Incomes

Price for 1000 views

$0,31

Price for 1000 views

$0,75

№3 Production capacities

Income for a minute of video

$10

№3 Production capacities

Income for a minute of video

$10

30 mins Х 12 months = 360 mins

360 mins Х $10 = $3600

$300 peer month

№4 Optimization

OPTIMIZATION

1. The logo of video

2. Title

3. Description

4. Tags

5. Playlists

6. Subtitles

7. Localizations

8. Trailer

№5 Analytics

Details

in the case

C A S E

(One of your channels)

Types of competitor analysis

Load

factor

Socialization depth

Competitor Analysis

SEO

The optimal video length

Trends

The best load time

Competitor analysis:

The optimal video length 60%

50%

40%

30%

20%

10%

0%

0-1 1-2 2-3 3-5 5-10 10-30 mins

Views Subscribers Views depth Likes Dislikes

Competitor Analysis: Trends

50

40

30

20

10

0

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Post videos by weekdays

Post videos by the clock 25%

20%

15%

10%

5%

0%

0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:0011:0012:0013:0014:0015:0016:0017:0018:0019:0020:0021:0022:0023:00

Competiror analysis:

The best time for video loading

Advertising strategies

Advertising

AdWords

Social media

Youtube channels, cinema online and

Other video hostings

Seeding via services

Growth graph

Growth graph

Growth graph

Conclusion Withdrawal

Promotion

Optimization

Optimization analysis

Download YouTube

Analysis of download video time

Create video

Movie analysis

Create a channel

Analysis

Income

Experiments

№1

File properties optimization

Source data

Computer´s

(virtual machines)

Channel´s

Video

2

2 Account´s YouTube

2 3

15 2

Movie placement in the search results

after downloading

Immediate positions

40%

60%

Title

40%

60%

Description

40%

60%

Tag

With optimization

Without optimization

Positions in 2 weeks

73%

27%

Title

With optimization

Without optimization

66%

34%

Description

66%

34%

Tag

№3

Availability of subtitles and the

search ranging

VS

Source data

Computer´s

(virtual machines)

Account´s YouTube

Channel´s

Video 15 2

2

2

2 3

Immediate positions

53% 47%

Title

4K

720p

53% 47%

Description

53% 47%

Tag

Positions in 2 weeks

40%

60%

Title

4K

720p

40%

60%

Description

40%

60%

Tag

№3

Availability of subtitles and the

search ranging

VS

Author´s subtitles Auto- subtitles

Source data

Computer´s

(virtual machines)

Account´s YouTube

Channel´s

Video

2 2 2 3

With subtitles

10 2

10

Immediate positions

0%

100

%

Title

0%

100

%

Description

Without subtitles

With subtitles

Positions in 2 weeks

0%

100

%

Title

0%

100

%

Description

Without subtitles

With subtitles

Thank you for your kind attention.

Any questions?

Contacts Lukashov Maksym

SeeZisLab Project Manager Skype: intellecthouse

Telegram: @maximusin