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The most recent digital media statistics for MENA.
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Elie Aoun – MediaCT - MEAP President
Arabia Digitized - 2014
@IpsosMENA
@ElieAounLeader
20 million interviews per
year
5,000 clients
worldwide
Ranked 3rd largest Market Research
firm in the world
Publicly traded on Paris Stock
Exchange
16 000+ full-time professionals
Direct presence in 85 countries
IPSOS TODAY
More than 1 million
interviews per year
800 clients in
MENA
Leading research agency in MENA
950+ full-time employees, 1,500+
freelance interviewers
Covering more than 20 MENA countries
IPSOS MENA TODAY
More than 25 years of experience
in the MENA market
The world has changed
IT’S A NEW WORLD
People are constantly connected and “always on”
became their default setting …
But what’s happening in Digital Arabia?
Our study started in 9 MENA countries
We talked with 25,928 people
Internet in
MENA (Key Markets)
INTERNET IN KSA
60% Internet Penetration
KSA
8.5 Million Internet Population
82% Internet Penetration
12.3 Million Internet Population
INTERNET IN UAE
75% Internet Penetration
5 Million Internet Population
UAE
92% Internet Penetration
6.1 Million Internet Population
INTERNET IN EGYPT - Urban
26% Internet Penetration
5.5 Million Internet Population
Egypt
(Urban)44% Internet Penetration
9.2 Million Internet Population
INTERNET IN LEBANON
56% Internet Penetration
1.7 Million Internet Population
61% Internet Penetration
1.9 Million Internet Population
INTERNET IN JORDAN
55% Internet Penetration
2.2 Million Internet Population
Jordan
56% Internet Penetration
2.3 Million Internet Population
INTERNET IN KUWAIT
64% Internet Penetration
1.7 Million Internet Population
Kuwait
79% Internet Penetration
2.1 Million Internet Population
Internet made a revolution in how people connect, learn
and communicate … and its effect cannot be undone
Social media can change
a country regime!
With Social media
everyone is a reporter!
The penetration is
increasing in all Arab
countries!
KSA UAE Egypt KuwaitLebanon Jordan
81% 87% 89% 92% 87% 95%
72% 71% 73% 82% 76% 94%
PENETRATION OF SOCIAL NETWORKS AMONG INTERNET USERS
Not only the penetration
increased, but also the daily
dosage!
66%71%
61%
76% 78%71%71%
77%
67%
87%82%
74%
KSA UAE Egypt Lebanon Kuwait Jordan
2012 2013
SOCIAL MEDIA USERS WHO ACCESS SOCIAL MEDIA DAILY
And the accessibility
is not equal!
KSA UAE Kuwait
SOCIAL MEDIA PENETRATION BY GENDER - 2013
86% 86%86%
75%
88%83%
KSA UAE Kuwait
SOCIAL MEDIA USERS BREAKDOWN BY GENDER- 2013
60%
40%
70%
30%
69%
31%
PENETRATION OF SOCIAL MEDIA BY AGE – total population – 2013
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
UAE KSA Kuwait
15-19 20-24 25-29 30-34 35-39 40-44 45+
Penetration across
Internet Users
17%7% 9%
17%
14% 12%
16%
21% 20%
15%20% 17%
12% 15%15%
8% 10%11%
16% 12% 15%
KSA UAE Kuwait15-19 20-24 25-29 30-34 35-39 40-44 45+
SOCIAL MEDIA USERS BREAKDOWN BY AGE - 2013 total population
Brands…. its no longer one way communication!
Social Media
changed the way we
communicate with
the brands
Or even the way
brands communicate
to each other!
Brands are using e-games to
increase engagement
45%
29%
20%37%
37%
32%
PENETRATION OF E-GAMES AMONG TOTAL POPULATION - 2013
KSA
UAE
EgyptKuwait
Lebanon
Jordan
45%
29%
20%37%
37%
32%
PENETRATION OF ONLINE GAMES AMONG E-GAMERS - 2013
KSA
UAE
EgyptKuwait
Lebanon
Jordan
38% Play Online
49% Play Online
57% Play Online
TOP DEVICE USED TO PLAY E-GAMES PER COUNTRY
KSA UAE Egypt Kuwait Lebanon Jordan
But which Social Media
platforms are used the most?
95% 99% 99% 98%90%
99%93%
99%99% 98%
83%
100%
KSA UAE Egypt Lebanon Kuwait Jordan
PENETRATION OF AMONG SOCIAL NETWORK USERS
2012 2013
33%28%
19%18%
46%
10%
57%
43%35%
28%
48%
10%
KSA UAE Egypt Lebanon Kuwait Jordan
2012 2013
PENETRATION OF AMONG SOCIAL NETWORK USERS
But we also have new players!
SnapChat
Yes!!
in Kuwait they
sell sheep on
Instagram!
WHAT’S THAT?!
With this level of connectivity even conventional
media is moving online…
CONSUMPTION OF CONVENTIONAL MEDIA ONLINE– 2013
0%
5%
10%
15%
20%
25%
30%
35%
UAE KSA Egypt Lebanon Kuwait Jordan
Daily News TV Radio
Penetration across total
population
They don’t only watch TV online, but also content streaming became more popular & consumption increasing year after
year….
Kuwait
49%
Lebanon
23%
KSA
43%
2012- 51%
2013- 63%
KSA
2012- 42%
2013- 56%
Egypt
2012- 60%
2013- 60%
UAE
2012- 37%
2013- 37%
Lebanon
2012- 75%
2013- 86%
Jordan
2012- 62%
2013- 68%
Kuwait
PENETRATION OF ONLINE STREAMING AMONG Internet USERS
Even the TV experience is now different!
There is Smartphone Revolution
Media changed from “Prime Time” to always ON
Smartphones penetration increase in all countries
with no exceptions!
63%
79%
61%
72%
36%
63%
49%
69%
5%
6%
KSA UAE Egypt KuwaitLebanon
SMARTPHONES PENETRATION ACROSS TOTAL POPULATION*
*Not considering multiple devises
KSA UAE Egypt KuwaitLebanon
MOBILE INTERNET ACCESS ACROSS SMARTPHONE OWNERS*
*Not considering multiple devises
83%84% 68% 85% 90%
71% 68% 74%77% 84%
Finally…..
The Digital World is still changing…
Keep your eyes on the NUMBERS!!!
Thank You For Your
Trust !
Don’t Forget!
FOLLOW US :
@IpsosMENA
Check our Reports on:
slideshare.net/IpsosMENA
