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* The way we market ourselves today won’t work on the younger generation * How can we change that and tap into the right social networks, content types and youth culture * A look at new channels such as SnapChat, Jelly, WhatsApp and more.
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ARE WE OUT OF TOUCH?#EDGEBRUM JULY 2014
By James Perrin @Koozai_James
DID YOUKNOW?
Students account for
half the UK youth population
They contribute an estimated £20
billion to the UK economy every
year
(Source: Guardian)
BUT…
“Marketing to Britain’s youth is notoriously fraught.”
“No-one wants to be the 'dad dancing' brand!”
“Understanding the latest trends in terms of content and channels is crucial for a brand to carve-out a sustainable business model”
Matt Burgess
Brand Building Director, Personal Care, Unilever
WHAT YOU’LL LEARN TODAY
Who Are Young
People?
Youth Trends &
Consumer
Behaviours
New Trends & The
Future
How Do We Reach The Market?
What To Do Vs What Not To Do
10 Rules To Stay In Touch
10 Rules To Stay In Touch
Who Are They &
How Do We Reach Them?
WHO ARE THEY?
10 Rules To Stay In Touch
Youth Trends and Consumer Behaviours
DID YOUKNOW? 9/1
0YOUNG PEOPLE ARE
INTERESTED IN ‘TECH’
(Youth Insight Report Source:
Chinwag)
Old school technology is redundant….
The Smartphone is the gadget of choice
DID YOUKNOW? 67%
ACCESS FACEBOOK FROM THEIR
SMARTPHONE
(Source: TNW)
Young people break trends first
10 Rules To Stay In Touch
What To DoVs.
What Not To Do
BE AUTHENTIC
HASHTAG VS. BASHTAG
EDUCATE,ENTERTAIN OR INFORM DON’T ALIENATE
DON’T IGNORETHE NEGATIVES
THINKREAL TIME
10 Rules To Stay In Touch
New Trends
& The Future
THE FUTURE?
JELLY
SNAPCHAT
10 Rules To Stay In Touch
Entertain, Educate Or
Inform
Entertain, Educate Or
Inform
Be Authentic
Be Authentic
Know Your Audience
Know Your Audience
Don’t Stay Quiet
Don’t Stay Quiet
Don’t Alienate
Don’t Alienate
Embrace New Tech Embrace
New Tech Think Real
TimeThink Real
TimeEngageEngage
Be Relevant
Be Relevant
Focus on Earned Media
Focus on Earned Media
LOADS MORE FREETIPS AND ADVICE
http://kooz.ai/free-whitepapers
NEED HELP WITH YOUR DIGITAL MARKETING?
@Koozai_James
[email protected] 485 1262
koozai.com
Download the slides: http://kooz.ai/EdgeBrum14
IMAGE CREDITShttp://www.bigstockphoto.com/image-16774244/stock-photo-a-group-of-diverse-people-talk-in-social-media-speech-communication-network-connectionshttp://www.bigstockphoto.com/image-26897006/stock-photo-british-pounds-proudly-present-their-faceshttp://www.bigstockphoto.com/da/image-39806335/stock-photo-%C3%86ndringer-forude http://www.bigstockphoto.com/da/image-31019864/stock-photo-cheering-crowd-at-concerthttp://www.bigstockphoto.com/da/image-42271948/stock-photo-elektronisk-affaldhttp://www.bigstockphoto.com/da/image-41683366/stock-photo-mislykkes-stempelhttp://www.bigstockphoto.com/da/image-21011351/stock-photo-gratishttp://www.bigstockphoto.com/da/image-38167243/stock-photo-great-deal-grunge-stamp http://www.bigstockphoto.com/da/image-44728165/stock-photo-group-of-happy-friends-laughing-together-with-digital-tablethttp://www.bigstockphoto.com/da/image-38329693/stock-vector-like-buttonhttp://www.bigstockphoto.com/da/image-60749657/stock-photo-social-media-on-smartphonehttp://www.y2m.ae/blog/the-power-of-youth-and-how-to-make-the-most-of-it/http://www.bigstockphoto.com/da/image-4412959/stock-photo-erhvervsfolkhttp://www.bigstockphoto.com/da/image-9828443/stock-photo-hejhttp://www.socialmedia-max.com/2010/08/top-10-list-of-infographics-2/http://professionalsocialpromotion.com/top-social-media-platforms/http://www.businessinsider.com/9-publicity-stunts-that-went-horribly-wrong-2013-7?op=1http://www.joystiq.com/2006/12/13/fake-blog-admits-it-was-too-funky-fresh/http://www.johnwatsonblog.co.uk/http://www.bbc.co.uk/programmes/b018ttws/features/disclaimer
REFERENCES
http://www.theguardian.com/media-network/media-network-blog/2012/oct/25/future-marketing-youthhttp://www.marketingmagazine.co.uk/youth-marketinghttp://chinwag.com/blogs/luke-mitchell/youth-marketing-and-digital-6-new-stats-may-impact-your-planshttp://www.quirk.biz/resources/article/4935/cracking-youth-market-onlinehttp://thenextweb.com/socialmedia/2012/01/21/number-crunching-the-top-51-stats-for-generation-y-marketers/ http://www.mobileyouth.org/quick-facts/http://www.y2m.ae/blog/the-power-of-youth-and-how-to-make-the-most-of-it/http://adage.com/article/small-agency-diary/learn-sony-s-fake-blog-fiasco/113945/ http://www.huffingtonpost.co.uk/2012/01/24/mcdonalds-mcdstories-twitter-campaign-fails-_n_1226811.htmlhttp://www.forbes.com/sites/deannazandt/2013/11/14/its-the-relationships-stupid-why-j-p-morgans-twitter-chat-went-horribly-horribly-wrong/
