CONTENTMARKETINGWORLD.COM | SEPTEMBER 8-11, 2014 | CLEVELAND, OH

Get the eBook — http://tprk.us/cmaudience14

Without audience, content marketing is as mad as a hatter. Luckily, you can learn audience development from some of the top marketing minds in the content marketing world

with these 10 tips from the Audience Development eBook.

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This infographic was created by TopRank® Online Marketing*All statistics courtesy of B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs

www.contentmarketingworld.comCleveland, Ohio

September 8 - 11, 2014

www.contentmarketingworld.comCleveland, Ohio

September 8 - 11, 2014

SCOTT MONTY @scottmontyEXECUTIVE VP OF STRATEGY, SHIFT

If you care about the kind of audience you attract, figure out your story & what action you want them to take.

BRIAN CLARK @brianclarkCEO, COPYBLOGGER

To please your audience, research their problems & desires, observe their content interactions & iterate to improve.

HEIDI COHEN @heidicohenPRESIDENT, RIVERSIDE MARKETING STRATEGIES

Attracting an audience that converts to high quality leads requires knowing your target, creating, curating & integrating content.

LEIGH BLAYLOCK @leighblaylockMANAGER OF CONTENT MARKETING, RED HAT

Don’t waste your time or your prospect’s time by creating content without being thoughtful of your audience.

ANN HANDLEY @annhandleyCHIEF CONTENT OFFICER, MARKETINGPROFS

Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?

JEFF ROHRS @jkrohrsPRESIDENT, EXACTTARGET

Publication is not distribution and a content marketing strategy without audience development is no strategy at all.

SCOTT ABEL @scottabelCONTENT MARKETING STRATEGIST, THE CONTENT WRANGLER

Creating compelling content is a requirement, but it’s not enough. Start thinking of prospects as audience.

SCOTT STRATTEN @unmarketingPRESIDENT AT UNMARKETING

Not once have we shared a brand’s content because it was Tuesday at 1pm. People share emotions.

ADELE REVELLA @buyerpersonaPRESIDENT, BUYER PERSONA INSTITUTE

Over-emphasis on content marketing deliverables can ignore knowing an audience. Listen, engage peers & build personas.

JONATHON COLMAN @jcolmanCONTENT STRATEGIST, FACEBOOK

Develop empathy for the people using your content through context, curiosity & real-time feedback.

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Get the eBook

the top marketing minds in the content marketing world

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Without audience, content marketing is as mad as a hatter. Without audience, content marketing is as mad as a hatter. Without audience, content marketing is as mad as a hatter. Without audience, content marketing is as mad as a hatter. Without audience, content marketing is as mad as a hatter. Without audience, content marketing is as mad as a hatter.