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HOW AUTHENTIC PHOTOS
T r a n s f o r m
DIGITAL MARKETING
People want to relate to the photos they see brands use.
Content with relevant photos receives 94% more views
than the same content without relevant images.
Consumers hate tacky photos that paint unrealistic images of their world.
Relevancy=Authenticity
Inauthentic images can hurt your brand.
T r a n s f o r m
Authentic images will
your brand’s marketing.
Learn to improve your 1. Social media performance 2. Content engagement 3. User-generated content
Wait! Need authentic photos for marketing?
Get 5 Free Photos
Get real-world stock photos from Twenty20 to tell your brand’s story.
Social media content performs better with authentic images.
1
Tweets with images receive 150% more retweets than those without.
Facebook posts with images receive 2.3x more engagement than those without.
88% of consumers buy after pinning a product on Pinterest.
On Instagram, photos showing faces get 38% more Likes than
photos not showing faces.
Adding an image every 75-100 words can double sharing of an article.
2X
Consumers engage more with authentic photos.
2
65% more people remember info if it’s paired with an image.
Brands see 25% increase in conversions when user-generated
photos vs. professionally staged product shots.
When authentic content is included in advertising, online stores see a
4x higher click-through rate.
User-generated content is king.
3
86% of Millennials say that UGC is a good indicator of a brand quality.
And 50% trust brands more when they use user-generated content.
What are you waiting for?
Looking to license real, authentic photos?
Get 5 Free Photos
Twenty20 crowdsources real photos from top Instagrammers worldwide.
Start your free trial today, risk-free:
Millions of stock photos, all with an easy, royalty-free license.
Authenticity matters.
Get 5 Free Photos
Use real-world stock photos to tell your brand’s story.
You’re in good company.