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Azja Express, czyli jakie trendy w video marketingu
zapowiada rynek azjatycki
Martyna Tarnawska
In the West, online video means desktop; in Southeast Asia, it’s all about mobile.
http://apac.thinkwithgoogle.com/articles/video-southeast-asia-shift-to-mobile-what-it-means-for-marketers.html
digital marketing driven by ecommerce, not ads
mobile-only
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Dlaczego mówimy dziś o Azji?
#videoonlymobile #shortvideo
#onlineprimetime
#allinmassagingapp
#livestreaming
#socialcommerce
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Tencent, Alibaba & Baidu
https://www.slideshare.net/kleinerperkins/internet-trends-2017-report/209-KP_INTERNET_TRENDS_2017_PAGE
Tencent Alibaba
Baidu
Tencent, Alibaba & Baidu
Outside od Asia
https://www.slideshare.net/ActivateInc/think-again-tech-media-outlook-2017-67604099
Yes, technology is transforming Asian consumerism.
But you knew that already. But here’s the catch: technology alone is NOT the point.
TrendWatching
TrendWatching framework for Asia
#videoonlymobile
Which online activities are done by people at least as often via a smartphone as computer?
http://apac.thinkwithgoogle.com/intl/en/articles/how-southeast-asia-ecommerce-businesses-can-take-brands-to-next-level.html
The smartphone gap: the percent of people with smartphones, minus the percent of people with PCs
http://apac.thinkwithgoogle.com/intl/en/articles/how-southeast-asia-ecommerce-businesses-can-take-brands-to-next-level.html
5 of the top 10 countries with the highest smartphone penetration rate
in the world are located in Asia.http://apac.thinkwithgoogle.com/intl/en/articles/measuring-asias-mobile-transformation.html
30% of time spent on mobile
https://www.slideshare.net/kleinerperkins/internet-trends-2017-report/203-KP_INTERNET_TRENDS_2017_PAGE
Turn your Android smartphone into a 360° VR camera
https://www.indiegogo.com/projects/insta360-air-360-vr-clip-on-camera-for-smartphone
Smartphone specializes in selfies
http://www.oppo.com/in/smartphone-f1s
#onlineprimetime
Online prime-time isn’t a thing anymore
http://apac.thinkwithgoogle.com/articles/video-southeast-asia-shift-to-mobile-what-it-means-for-marketers.html
Mobile is revolutionizing marketing
https://www.youtube.com/watch?v=v8M0zpFopYw&index=4&list=PLlXABCJJ704gouCHwn3C9ZltDR5Udcyws
#allinmassagingapp
https://www.slideshare.net/ActivateInc/think-again-tech-media-outlook-2017-67604099
All on messaging
#shortvideo
There will be 153 million regularly watching China’s short videos in 2016.
This is estimated to reach 242 million by 2017, an increase of 58.2 percent.
https://jingdaily.com/short-video-luxury-marketing-china/
Supermarket proves fish freshness via Snapchat Stories
https://www.youtube.com/watch?v=2B4KSI_HJmQ
Ephemeral Korean Snapchat clone Snow
https://jrudddigital.com/2016/08/21/is-snapchat-getting-snow-balled-in-asia/
L’Oréal x Meipai
https://jingdaily.com/short-video-luxury-marketing-china/
Short Video x The United Nations
https://jingdaily.com/short-video-luxury-marketing-china/
#livestreaming
Live-streaming app has 50 million daily users
https://www.kuaishou.com/
Kuaishou
Livestreaming w wydaniu azjatyckim
Livestreaming w wydaniu azjatyckim
Top livestreaming apps in China
Najważniejsze funkcjonalności azjatyckich aplikacji live streaming
platform play to strenghts of devices and platforms
Najważniejsze funkcjonalności azjatyckich aplikacji live streaming
digital effects empower streamers with broadcast-enhacing tool
platform play to strenghts of devices and platforms
Najważniejsze funkcjonalności azjatyckich aplikacji live streaming
VR & AR embrace VR and emerging video formats
digital effects empower streamers with broadcast-enhacing tool
platform play to strenghts of devices and platforms
Najważniejsze funkcjonalności azjatyckich aplikacji live streaming
VR & AR embrace VR and emerging video formats
digital effects empower streamers with broadcast-enhacing tool
platform play to strenghts of devices and platforms
gamification encourage active participation
Najważniejsze funkcjonalności azjatyckich aplikacji live streaming
VR & AR embrace VR and emerging video formats
digital effects empower streamers with broadcast-enhacing tool
platform play to strenghts of devices and platforms
gamification encourage active participation
community leverage the features of social networks
Najważniejsze funkcjonalności azjatyckich aplikacji live streaming
VR & AR embrace VR and emerging video formats
digital effects empower streamers with broadcast-enhacing tool
platform play to strenghts of devices and platforms
gamification encourage active participation
community leverage the features of social networks
monetization model
https://www.mobileworldlive.com/apps/news-apps/chinas-live-streaming-app-inke-has-unique-monetisation-model-says-app-annie/
Unique monetisation model = gifts
Video banking services available online
https://www.sc.com/en/news-and-media/news/global/2016-07-21-video-banking-launch-asia-africa-mideast.html
Bank executive takes live lie test to prove honesty
https://www.ocbc.com/group/group-home.html
http://www.koreatimes.co.kr/www/news/nation/2015/04/116_177040.html
Meokbang
"Koreans have long valued dining together with family members and friends.
Because more Koreans are living alone these days, they appear to find meokbang as an alternative way
of experiencing community.”
pop singer Hwang Jin-i
#socialcommerce
Technology isn’t at odds with craftsmanship, it’s just a new tool for
filmmaking and storytelling
filmmmaker Jon Favreau at TEDxHollywood
Selling via Alibaba's ecommerce arm Tmall
https://www.youtube.com/watch?v=5oo_pvFR0MQ
In China nearly half of all e-commerce sales are made with mobile devices
https://www.appannie.com/en/insights/market-data/retailers-asia-take-lead-mobile-innovations/
See now, buy now
KFC’s live stream on Tmall
Maybelline sells 10,000 lipsticks in China within two hours
http://socialbrandwatch.com/maybelline-sells-10000-lipsticks-china-within-two-hours/
Retail sales of virtual reality (VR) in China will grow from 95 million in 2016
to 234 million in 2017.https://www.emarketer.com/Article/Top-Trends-China-2017/1014962
The First Complete VR Shopping Experience
https://www.youtube.com/watch?v=-HcKRBKlilg
Buy+ Alibaba
Coca-Cola beverages complement moviegoers' emotions
https://www.youtube.com/watch?v=2B4KSI_HJmQ
podsumowując
#allinmessagingapp3
#videoonlymobile1
#livestreaming5
#socialcommerce6
#onlineprimetime2
#shortvideo4
https://nextconf.eu/2016/09/next16-asia-wechat-says-william-bao-bean/
China is mobile only
Livestreaming
https://www.slideshare.net/kleinerperkins/internet-trends-2017-report/203-KP_INTERNET_TRENDS_2017_PAGE
It’s not the technology that changes the world. It’s the dreams behind the
technology.
Jack Ma, founder of Alibaba
#prasówka
Live Video Asia – Opportunities for Brands in 2017
Video Streaming in Asia Mobile Live Streaming Expands Into
New Markets
Top Trends China 2017
Video in Southeast Asia: the Shift to Mobile and What It Means
for Marketers
Consumer Barometer with Google
Why Facebook has a hard time overtaking WeChat – William
Bao Bean
Internet Trends 2017 Report
Dziękuję!
Martyna Tarnawska social media trainer
pl.linkedin.com/in/martynatarnawska
@mtarnawska
www.facebook.com/martyna.tarnawska