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bike.kompas.com | #BaliBike13
“KOMPAS Jelajah Sepeda“ activities has been held three times since 2008. The �rst event
in 2008 was for a distance of 1,200 kilometers between Anyer-Panarukan. The second
event with the same distance, was between Surabaya-Jakarta held in 2010, and the third was
between Jakarta-Palembang as far as 820 kilometers in 2011. In the year 2012, the event has
also been held between Bali-Komodo for a distance of 610 kilometers.
In 2013, the Kompas Bali Bike as part of “KOMPAS Jelajah Sepeda” activities, again held with partici-
pants from various countries of origin such as Indonesia, Malaysia, France, Netherlands, and Switzerland.
A cycling journey surround the island that combines healthy living campaign, adventure, and touring for a
stunning view of Bali
BACKGROUND
bike.kompas.com | #BaliBike13
To be a forum for the business communities to feel biking on the track wild with the concept of traveled while venturesome
To create sustainable community program, in the form of a reunion and Kompas bike community gathering, with unique and venturesome events
OBJECTIVE
bike.kompas.com | #BaliBike13
TIME PLAN
Reunion
Reunion
Aug ‘13
Sep ‘13
Jun ‘13
Oct ‘13
May ‘14
EVENT
PASCA EVENT
1. Bali Bike 2012 Reunion was held in August 2013, located at Sentul, Bogor 2. Bike Bali 2013 Reunion was held in October 2013, located at Gunung Bunder, Bogor
3. Kompas Jelajah Sepeda Sabang - Padang was held in September 20134. Minang Bike 2014, will be held in Padang
bike.kompas.com | #BaliBike13
ELEVATIONmax elevation 1383,15 m
above the sea
8,25
13,16
853,26
1311,21
6,6834,24
1383,151144,58
386,7
193,39
70,65 34,33
Day 1Day 2
Day 3
587,18
36,51
105 km71 km
86 km
bike.kompas.com | #BaliBike13
PARTICIPANTS
BALI BIKE 2012PARTICIPANTS
32%
68%NEW PARTICIPANTS
female
male
Top Level
senior
mid level
student
17 - 25
26 - 35
35 - 50
51 - 70
Ages
bike.kompas.com | #BaliBike13
RESULT97 % participants Bali Bike 2013 is a business man, with breakdown 50%
top level management and the rest of middle management. With total mileage is 262 km elevation maximum 1.383 m above sea level to weather
conditions rain above average or extreme
32 % is participants who is loyal praticipants
The agenda reunion and programme of community :1. Bali Bike 2013 Reunion, in August 2013
2. Bali Bike 2013 Reunion, in October 20133. Expedition Kompas “Sabang – Padang”, in September 2013
Incoming event :4. Minang Bike 2014 will be held at Padang in May 2014
bike.kompas.com | #BaliBike13
OUTPUT NEWS
09 June 2013
07 June 2013 08 June 2013
bike.kompas.com | #BaliBike13
TWEETS
07 Juni 2013
979 conversation
bike.kompas.com | #BaliBike13
TESTIMONIAL
“Shall we?” “OK Boss, but I need sponsor”, she answered with that irresistible smile. “Done!”
We commited ourselves to a 300 kilometer bike-trip along de sawa’s of Bali. “Ningrum, you arrange everything, I take care of the bikes.” We do not have many bikes.
There is a 1980 Koga Myata, Dutch handmade, a museum piece some mountain bikes of several ages.So went to the village-shop and bought a flat-bar road-bike. Whether that was the right choice we see later.
On the mountain bikes I put some narrow tires. Last Bali International Triathlon, our twelve year son finished second between the big guys.
He pedalled a 13 year old bike with new gears, bearing and tires. (For the money spent on that bike we should have bought a new one ofcourse)
Meanwhile, Jamy, my wife, joins the team and we start training every morning. 30 km up-and-down to Tanah Lot. Saturday morning we climb the western route to Ubud for a cup of coffee there.
And I stopped smoking! Ningrum is far more trained and experienced. The team is ready for Bali Bike.
Joost Van Der Post, Director at PT. Good Wood Interior | Jamy Van Der Post-Tafinine | Joost Weimar
Letter from Participant
bike.kompas.com | #BaliBike13
GALLERY