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BARNES & NOBLEDigital Strategy
Textbooks, eBooks, & #GetPopCultured
Kelly Turner
Image from barnesandnobleinc.com
CAMPAIGN IDEA
TARGET AUDIENCE
Image from bncollege.com Image from bncollege.com
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KPI METRICS
SOCIAL MEDIA
SOCIAL MEDIA, CONT.
INTERNET MARKETING
MOBILE STRATEGY
BUDGET
CONCLUSION
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