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Learn the tools and tricks of selling programmatic media from Benjamin Christie, President of Gourmet Ads. www.gourmetads.com
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Sell-Side Innovation
About Us
2
REACHING THEGROCERY BUYER
ONLINE600+
FOOD SITES
540 BUYERS
35k ADVERTISERS
19%MONTHLYGROWTH
200+ DEALS
27 PACKAGES
Innovation Questions
• Does it solve a Problem ?
• What is the Commercial Need ?
• Does it add Value to Buyers or Publishers ?
• Can is be built into a Deal or a Package ?
• Will the Innovative Solution Scale ?
Innovation Path
• Proof of Concept is the First Stage
• Build a Prototype and Test, Test, Test
• It wont be Perfect the First Time
• Move Fast and Be Prepared to Fail or Reinvent
• Innovation often requires Partners
Publisher Console
• Version 3
• Built upon and Updated Daily via Appnexus API
• Everything a Publisher Needs
• Built with Ongoing Feedback from Publishers
• Fully Integrated into Platform (our management layer)
Publisher
Dashboard
Publisher
Downloads
Viewability Innovation
• Sell Side & Buy Side Solutions
• Collect Data by Site, Placement & Device
• 60%, 70% & 80% Viewability
• Available in Packages and Deals
• Publisher Guide on Viewability
Nielsen OCR
• Month-Long Study
• Flipped the Concept of how Nielsen OCR is used
• Demographics Mapped on Site by Site Basis
• Granularity: Targeting F21-24, F21-54
• Now Available in Packages & Deals
Reporting Innovation
• RTB Report Card for Appnexus Buyers
• Reporting for Account Managers by Territory
• Stop Buying Report / Started Buying Report
• Salesforce Based Food Reports
• Working on Alpha Report for Deals Now
IAB Rising Stars
• Dynamic Ad Units
• 300x250 / 300x600
• 728x90 / 970x90, 970x250, 970x415
• Most requested Ad Sizes
• Growing number of Buyers
Programmatic Rich Media
• Easy for Buyers & Publishers
• 260 Publishers (45%)
• 500k IMPs Daily in US
• Skins, Over the Page & Page Peels
• Expandables
Questions ?
Benjamin ChristieFounder & President
Gourmet Ads Pty Limited
www.gourmetads.com
+1 917 259 6840