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@ErinSagin @MarkIrvine89
BIG CHANGES to Google Ad Placement:
One Month Later – 5 Key Takeaways!
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Meet Mark & Erin
@ErinSagin @MarkIrvine89
• PPC Evangelist & Community Manager
• 4+ years at WordStream
• Tweet me! @erinsagin
• Senior Data Scientist• 3 years at
WordStream• Tweet me!
@markirvine89
@ErinSagin @MarkIrvine89
@ErinSagin @MarkIrvine89
February 18th was shaping up to be a perfectly normal day until…
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Chaos Ensued
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Google Killed Off Side Ads
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Why’d They Do It?Good question!
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My Guess: UX Improvement!
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Our Guess: UX Improvement!
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My Guess: UX Improvement!
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My Guess: UX Improvement!
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Closer Alignment With Mobile Experience
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Source: https://moz.com/blog/four-ads-on-top-the-wait-is-over
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@ErinSagin @MarkIrvine89
@ErinSagin @MarkIrvine89
Key Takeaway #1
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This is not a brand new SERP
The change in February only affects the DESKTOP searches. Tablet and Mobile searches have been like this for YEARS.
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This is not a brand new SERP
Google had served SERPs like this since 2015, albeit less often.
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This is not a paradigm shift.
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If anything, ad performance is better
@ErinSagin @MarkIrvine89
If anything, ad performance is better
@ErinSagin @MarkIrvine89
If anything, ad performance is better
@ErinSagin @MarkIrvine89
If anything, ad performance is better
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Wait, nothing changed?
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Google is showing fewer ads.
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But these ads weren’t generating many clicks anyways.
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Key Takeaway #2: Rewrite your old ads for the new SERP
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Old Ads May Show Differently NowThe old side ads:
Are now served like all other ads:
HeadlineDisplay URLDescription Line 1Description Line 2
Headline – Description Line 1Display URLDescription Line 2
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Key Takeaway #3:Ad Extensions in all positions
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Ad Extensions in all positions
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Key Takeaway #4: Optimize for Shopping!
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Optimize for Shopping!
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Key Takeaway #5: Make the most of Mobile!
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Desktop is so 2013, anyways.
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Now More than Ever:Keep A Close Eye On Your Performance
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Special Offers! Would You Like…
a)FREE Live demo of the WordStream Advisor to learn how to manage your PPC in 20 minutes a week
b)1-1 AdWords Assessment with AdWords Certified Consultant
c) I don’t need help with my PPC
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