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HQ in Vail, Colorado with one impressive
office in the Vail Cascade Resort & Spa.
“PreVail is a lion in an industry full of sheep”
“They simply do it better than
everyone else”
“Quite honestly, I’ve never seen better looking people”
Launching 48 hours ago and built out of pure passion. We
are a hand-selected team made of the brightest minds
in the nation.
Who is PreVail?
PREVAIL IS CREATIVE. PREVAIL IS AWARDED. PREVAIL IS VAIL.
Our target audiences are unique; they stand on their own. They aren’t ultra lux & they aren’t racing to be the drunkest person at the party. But if they are, they’re unapologetic. They work hard & have a lot to celebrate. They are craving knowledge and thirsty for new experiences. We celebrate those individuals and raise a glass to the everyday things that make them unique.
¡SALUD! TO [ YOU ].
¡Salud! to [the unapologetic, the bold and the confident] ¡Salud! to [the tastemakers, the craft makers and the cultivators of cocktails] ¡Salud! to [pure agave, farm to bottle and 20 years of perfecting the process] ¡Salud! to [celebrating the small wins, the big wins and every stop in between]
¡Salud! to …. [ You ].
• 3 key markets: LA, Miami, NY
• Interactive walls • Document
socially
OOH Buzz
• Social influencers • Weekly content
series amplified on Facebook, Twitter, Tumblr, Instagram
Social Amplification
• Blue Apron • 2-3 Editorial
Partnerships • Syndication
through networks
Digital Syndication
6 week launch starting in April to align with post-spring break mentality leading up to Cinco de Mayo
} Social Influencer Program – Authentic content from foodies, socialites, musicians, mixologists
} Evergreen Content – Create a daily series of irreverent, playful content celebrating everyday moments of salud
} Curate custom content highlighting local tequila bars, cocktail recipes, how-to highlights, etc.
*Sample partners
Programmatic Buying with Custom Audience Segments
Millennial + Leverage first party
data of adults 18-24 and sites that engage with
Tech-Savvy, Social, Reality TV, etc
Geo targeted Lat and long
targeting to heavy up on key DMAs (NYC, LA, Miami)
eCommerce Purchasers
Target first party data of people who
have purchased Esquire Magazine and/or home bar
products
Drizly, FoxTrot and UrbanDaddy app
installers Target users who already have the UrbanDaddy or
Drizly app installed with a Salud CTA
OOH 15%
Digital Creative 5%
Social 30%
Digital (Direct) 20%
Digital (Programmatic)
29%
Brand Study 1%
*Sample allocation subject to change upon partner negotiations
• 52% M/48% F • largest segment: A21–29 • audience size: 22.2MM
BROS
EDUCATION: SOME COLLEGE
I LIKE TO LIVE A LIFESTYLE THAT IMPRESSES OTHERS
I ENJOY BEING THE CENTER OF ATTENTION
AMBITION: ASPIRING TO GET AHEAD (VERY IMPORTANT)
FREEDOM: HAVING FREEDOM OF ACTION AND THOUGHT
I WEAR DESIGNER BRANDS PARTLY TO IMPRESS PEOPLE
• 45% M/55% F • largest segment: A30–39 • audience size: 6.3MM
PROS EDUCATION: BACHELOR’S +
I CONSIDER MYSELF SOPHISTICATED
I LIKE DOING THINGS THAT ARE NEW AND DIFFERENT
AUTHENTICITY: BEING TRUE TO MYSELF (VERY IMPORTANT)
I WOULD LIKE TO UNDERSTAND MORE ABOUT HOW THE UNIVERSE WORKS
I’D PAY MORE FOR A PRODUCT CONSISTENT WITH THE IMAGE I WANT
TO CONVEY
PEOPLE OFTEN ASK MY ADVICE WHEN IT COMES TO FOOD
Source: MRI 2015
WORK HARD, PLAY HARD A21-35
Employed College educated
Social leaders Celebrate individuality
View what they drink as part of their identity Passionate about music, sports and food
OOH 15% Digital
Creative 5%
Social 30%
Digital (Direct)
20%
Digital (Programmati
c) 29%
Brand Study 1% Media Budget
Creative
OOH $150,000 Social Influencers $30,000 Digital Creative $20,000
Social
Faceboook $150,000 Twitter $50,000 Tumblr $60,000 Instagram $50,000
Digital
Programmatic $290,000 Premium Publishers $200,000 Brand Study (Optional) $10,000
*Sample allocation subject to change upon partner negotiations