1

Value Proposition Canvas

IT

TwAkapon2010)

BMGWorks Value Proposition Canvas

Akapon

CSM

UMLMindmapBM

SNS Akapon2010Twitter Facebook.com/Akasaka.hFacebook http://d.hatena.ne.jp/Akapon/ Akapon

(OGIS-RI)

2

3

BMCVP

4

CSVPVP

Agenda

5

6

7http://www.amazon.co.jp/Value-Proposition-Design-Products-Customers/dp/1118968050

CSVP

http://www.businessmodelgeneration.com/canvas/vpc

VPCS

9

Achieve Product-Market Fit with our Brand-New Value Proposition Designer Canvas http://businessmodelalchemist.com/blog/2012/08/achieve-product-market-fit-with-our-brand-new-value-proposition-designer.html

Jobs-to-be-done

10

CSVP

http://www.businessmodelgeneration.com/canvas/vpc

CSVP

()()

http://www.businessmodelgeneration.com/canvas/vpc

13

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CSVP

http://www.businessmodelgeneration.com/canvas/vpc

CSVP

http://www.businessmodelgeneration.com/canvas/vpc

CSVP

http://www.businessmodelgeneration.com/canvas/vpc

CSVP

http://www.businessmodelgeneration.com/canvas/vpc

CSVP

http://www.businessmodelgeneration.com/canvas/vpc

CSVP

http://www.businessmodelgeneration.com/canvas/vpc

CSVP

http://www.businessmodelgeneration.com/canvas/vpc

CSVP

()()

http://www.businessmodelgeneration.com/canvas/vpc

22

ATM

ATM

ATM

ATM

http://www.businessmodelgeneration.com/canvas/vpc

QB

24

QB

10

1000

5

1

http://www.businessmodelgeneration.com/canvas/vpc

VPC

Jobs to be done

26

BOOK Value Proposition Design: How to Create Products and Services Customers Want () Alexander Osterwalder () 2014/10/20 http://www.amazon.co.jp/Value-Proposition-Design-Products-Customers/dp/1118968050

BLOG Achieve Product-Market Fit with our Brand-New Value Proposition Designer Canvas http://businessmodelalchemist.com/blog/2012/08/achieve-product-market-t-with-our-brand-new-value-proposition-designer.html

27

Agenda

28

VPCBMC

29

30

15

31

CSVP

CHCR KRKAKP R$C$

10

Agenda

32

33

10

34

CSVP

CHCR KRKAKP R$C$

5

Agenda

35

36

VPCanvasBMCanvasVP

KPTKeepProblemTry

KeepProblem37

5

BMCVP

38

CSVPVP

VPCS

39

Achieve Product-Market Fit with our Brand-New Value Proposition Designer Canvas http://businessmodelalchemist.com/blog/2012/08/achieve-product-market-fit-with-our-brand-new-value-proposition-designer.html

Jobs-to-be-done

40

VPC

Jobs to be done

41

42

43

44

CSVP

()()

http://www.businessmodelgeneration.com/canvas/vpc

http://www.businessmodelgeneration.com/canvas/vpc

VPCanvas

VP

PainGain

PainGain

BMVP

BM

Win-Win

VP

VPBM

http://www.businessmodelgeneration.com/canvas/vpc

http://www.businessmodelgeneration.com/canvas/vpc