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Hello.

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Bobby McGillContent Advisor

robertjmcgill

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CREATING TYPES OF CONTENT SEARCH

ENGINES LOVE

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And your content should be the

answer!

EVERY SEARCH IS A QUESTION…

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By sharing YOUR expert knowledge

HOW CAN CONTENT DO THIS?

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Your content is your staff

THINK OF YOUR WEBSITE AS A SHOP

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CREATING CONTENT WITH A

PURPOSE

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CONTENT MATRIX

Where does your content

go?

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The hardest working pages on your site

(they should be)

PRODUCT PAGES

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Pillar content

CREATING PILLAR CONTENT

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EVERGREEN CONTENT

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CONTENT MARKETING

Awesome content that will grab an internet users

attention and compel them to share.

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RESEARCH PIECES

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VIDEO CONTENT

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PITFALLS

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CREATE, CREATE, CREATE!

Quality vs. Quantity

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RELYING ON THE USERS

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DON’T MAKE IT ALL ABOUT YOUR BRAND

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CONTENT WITHOUT GOALS

Why am I creating this?

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SO, ARE YOU CREATING AMAZING CONTENT?