COMPREHENSIVE DATA FORENSIC ANALYSIS INTELLIGENT OPTIMIZATION Dedicated Media has delivered both performance marketing and brand marketing campaigns for over 10 years, providing a unique opportunity to mine a vast library of valuable intent data. We leverage the power of this comprehensive and diverse data set to scientifically evaluate website traffic using a holistic approach. We examine the hundreds of pieces of metadata tied to every ad click and employ innovative pattern recognition technology to identify trends that indicate whether traffic is coming from humans or robots. We then correlate clicks with leads and downstream sales metadata to build a model that separates high-intent and low-intent traffic. We develop a custom traffic model for every campaign and optimize distribution to only high-intent traffic sources comprised of real consumers likely to convert or make a purchase. By preventing fraudulent bot traffic and delivering ads to human audiences with high purchase intent, we eliminate waste and increase effectiveness. Bot Traffic Prevention Industry-leading methods for detecting and preventing bot traffic in a dynamic marketplace COMPLIANCE AND ENFORCEMENT Through deep relationships and aggressive data samplings from the live web, we ensure ads achieve optimal campaign results and run exactly where clients want them.

Bot Traffic Prevention

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Industry-leading methods for detecting and preventing bot traffic in a dynamic marketplace

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COMPREHENSIVE DATA FORENSIC ANALYSIS INTELLIGENT OPTIMIZATION

Dedicated Media has delivered both performance marketing and brand marketing campaigns for over 10 years, providing a unique opportunity to mine a vast library of valuable intent data. We leverage the power of this comprehensive and diverse data set to scientifically evaluate website traffic using a holistic approach.

We examine the hundreds of pieces of metadata tied to every ad click and employ innovative pattern recognition technology to identify trends that indicate whether traffic is coming from humans or robots. We then correlate clicks with leads and downstream sales metadata to build a model that separates high-intent and low-intent traffic.

We develop a custom traffic model for every campaign and optimize distribution to only high-intent traffic sources comprised of real consumers likely to convert or make a purchase. By preventing fraudulent bot traffic and delivering ads to human audiences with high purchase intent, we eliminate waste and increase effectiveness.

Bot Traffic PreventionIndustry-leading methods for detecting and preventing bot traffic in a dynamic marketplace

COMPLIANCE AND ENFORCEMENT

Through deep relationships and aggressive data samplings from the live web, we ensure ads achieve optimal campaign results and run exactly where clients want them.