Creative Hackathon

Product TestLine Extension Trial Brand Innovation* *

Quick WinsThe Reason Why

WORKSHOP NETWORKING ENTERTAINMENT CHALLENGES

Get direct ideas from a selected elite group of trend-setters.Guests invited to solve/create/conceptualize a solution.

A mix of strategic creatives to come up with a good foundation of concept ideas.

THIS IS BRAND/HOST!

TRADE MRKTG MANAGER

INNOVATION MANAGER

REGIONAL DIRECTOR

SOCIAL MEDIA MANAGER

DIGITAL STRATEGIST

PROJECT MANAGER

Universidad Anáhuac México HEINEKEN México

HEINEKEN México

DANONE Food Inc

STARTUP Diambo

BILOH Animation

GUESTSBRAND

Insight Fishing Networking

Talent Showcase

Meet & Great Brand Loyalty

Early Adopters

A mix between a creative-workshop a focus group and a design-hackathon .

SPEAK UP!A WIN WIN SITUATION

Benefit Benefit

Surge search of insights valuable concepts.

Interaction with trend seekers and first-time users.

Custom event for the sector, increased love for the brand.

Opportunity to meet professionals from your sector.

Space dedicated to display talent and services.

The chance to speak with great Brands in mini interviews with top

managers.

EVENT STRUCTURE

PROBLEM LISTEN UP!

ACTIVITIES Dynamics created to address and answer the Brand’s problem/objective.

MOMENTS Related to the dialogue between creatives & the brand.

The event will be divided into three sections that set in motion different mini-study opportunities for the "host" brand.

5. Sweet & Trash Talk6. 5min of Fame

BRAND

LIFESTYLE Area related with the brand and how its perceived.

1. Open Mic (Creative Brief)2. Visual Metaphors

3. Touch-point (Wall)4. Palette Q’s & A’s

*case Study

Brand /Host: Heineken

140+ SELECTED GUESTS

9 BRAND STUDIES

4 PARTNERS

14 INTERVIEWS

300+ ACTIVE ENGAGEMENTPOINTS

6 CONCEPT IDEAS

BRAND DELIVERABLESWhat to get from Brand/Host

Brand Sentiment %(Analysis)

Guest Behavior (Consumer Attitude)

Brand Relationship Spectrum (Word Cloud)

6 BRAND IDEAS ofCONCEPT / INNOVATION / DISRUPTION

Your Brand will end up with 6 analysis of the data retrieved from the activities done at the event. And 6 quick ideas/solutions based on the overall objective/problem for the event.

*case Study

CD MEXNYC

COMING SOON:

MILAN