13 POPULAR BRANDS THAT CREATED MOBILE GAME APPS

And got it right!

$130,000from in-app ads & virtual

OREO cookies sold.

THE GAME

OREO: Twist, Lick, Dunk! 

GAMEPLAY

Win or buy virtual currency to purchase different varieties of Oreo cookies to play with.

Keeps the product at the heart of gameplay

4 billion+ virtual Oreo cookies

dunked in

70 millionGame sessions

4 Million +

organic downloads

250,000 peak daily active

users

Available on

#1 app in 12 countries

Top 10 in 36 countries

THE BRAND

Highest ROI ever for an OREO marketing campaign

17.5 million+ downloads

THE GAME

‘Sports Car Challenge’V1 & 2

GAMEPLAY

Fast-paced racing game with VW sports car brands - Bentley,

Bugatti, Porsche, Audi& Lamborghini

1 million +

Volkswagen website hits since launch

45 millionVirtual Test Drives

1,213,000 MINUTES or

2,306 YEARS

of brand engagement time with VW BRANDS

125,000+Daily Active

Users

THE BRAND

130,000+ VW Dealerships contacted via in-game links for

Test –Drives

9,000+ Sales Leads+ 339 Qualified Sales Leads generated across China,

HK, and Taiwan (Sep to Nov 2014)

5000downloads per day on

average

2,092,888

Total docks

‘Captain’s Conquest’

321,957

Downloads

101,933

Total bottles scanned

2012 Cannes Lion Bronze Medal Award Winner

THE BRAND

GAMEPLAY

Fight battles against rival ships and increase your vessels’ strength

Scan physical Captain Morgan bottles to unlock valuable in-game rewards.

Form a fleet with your friends

Conquer territories by docking at real-world locations via Foursquare.

142,034Registered

users

90,651Peak monthly

app usage

5350 Peak Daily app

usage

3 Average no. of times played by each user

Waterslide Extreme

GAMEPLAY

Navigate increasingly difficult slides while collecting points and avoiding dangerous obstacles.

Choose from male or female characters.

#1 in all 80 app store

territories for 2 weeks

2 MINS+ Per Session of play

4 Million+

Hours of Barclaycard

Brand Engagement

3000+ Daily downloads

THE BRAND

THE MOST DOWNLOADED BRANDED GAME IN HISTORY

50,000,000+ Downloads since launch in 2009

87,000+ Daily Active Users

No. 1trending app on

Android Marketplace

‘SPIDER

SWIPER’ 

1.7Million downloads…

…70 Million30-second TV spots.

12 million

minutes of gameplay

THE BRAND

FACT

The game piggybacks on the Mentos Rainbow: Spider ad.

Available on

GAMEPLAY

Exact revenge on the ferocious arachnids.

“Fight" six different spiders by swiping your finger across the screen.

...which equates

to…

500,000+

Plays for the browser version

FANTA FRUIT SLAM

190,000 +Weekly Active Users

on Mobile

25,000+Daily Active Userson average in 2014

1,000,000+

Downloads since launch

in 2012

THE BRAND

GAMEPLAY

Dodgeball meets food fight!

Pick up, throw and dodge fruit that falls from the sky

Multi-player mode lets users invite friends to play against them via Facebook, and share high scores & trophies

250,000+Facebook Likes in first 3 months

800Job offers to players

from Domino’s

Domino’s‘Pizza Hero’

 300,000+

Downloads

7 Million+ pizzas made by

players

30% increase in

sales revenue

THE BRAND

GAMEPLAY

Knead dough, spread sauce, and place toppings while racing against the clock.

Users can order pizzas within the app.

Doubles as video game and job-training tool. If you pass its challenges you'll be prompted to apply for a job at Domino's.

#3 On the app store

No. 1trending app on

Android Marketplace

THE GAME

PepsiCo -BRISKSABER

1.5 million downloads

250kpaid media app

installations

35%Increase in sales

of one-liter bottle YOY

THE BRANDS

BRISK Iced Tea &

Episode I: “The Phantom Menace" 3D.

GAMEPLAY

Use your finger as a light saber to fight Star Wars characters.

Unlock additional content by entering special codes found on the inside of Brisk products with Star Wars-themed labels.

Available on

Part of a campaign targeting Hispanic

consumers.

Toyota RAV4 + Rubik’s Cube

GAMEPLAY

Virtual Rubik’s Cube®

Create your own shareable

personalized photo souvenir at

www.RAV4cube.com

Cube displays images of the RAV4 and the

Toyota logo.

62% of visitors shared their virtual Rubik’s Cube® online via interactive kiosks during live events

107% growth in Average

daily fans of Toyota Latino Facebook

page *

98% increase in average app visits per day due to geo-targeted social media strategy and onsite events.

1 in 3 virtual Rubik’s Cube® creations have been

shared on social media

THE BRAND

4.5/5 stars on App Store

4/5 stars on Google Play

WWE:SuperCard 

19,654Estimated

installs daily 63,389Daily active users

6.5 million+ downloads since

launch in 2014

THE BRAND:

$24,400

Estimated daily revenue

Available on

GAMEPLAYBuild teams of WWE Superstars, train them, battle in matches and high stakes tournament action.

Over 550 cards in active play\

Purchase individual card packs

Extensive array of collectible content with high replay value.

$4.99Price

LEGO: Harry Potter series

Years 1-4 and Years 5-7

The 2 versions take users through years

1-4 & years 5-7 at Hogwarts

respectively

2,497Installs daily

$12,410

Estimated (combined)

daily revenue

THE BRAND

GAMEPLAY

Scenes from the Harry Potter books depicted with little Lego-block versions of the characters

Lots of fighting and action combined with exploration, puzzle solving, and spells, of course!

Available on

1 Billion+ downloads

216,018 Years of combined

gaming time

50 trillion+ meters run so far

The ‘TEMPLE

RUN’ Empire

TEMPLE RUN: ‘Brave’ and

‘Oz’

4,456Estimated

installs daily

THE BRAND:

$8,867Estimated

(combined)daily revenue

GAMEPLAYEndless runner games inspired by the massively popular ‘Temple Run’ game and the Disney movies ‘Brave’ and ‘Oz the Great and Powerful’.

Play as the leading characters, Merida and Oz from the movies.

Turn, jump and slide as you try to outrun the villains along scenes from the films.

$2.99Price

Teenage Mutant Ninja Turtles: Rooftop Run

Based on the hugely popular 2012 TV

series reboot

1,852Installations daily

$5,537

Estimated daily revenue

THE BRAND

GAMEPLAY

Endless runner ninja combat game.

Save New York city from the evil Kraang and ultimate destruction.

Run, jump and fight your way across the rooftops of NYC

Collect energy orbs to unlock exclusive weapons, gear, and boosts.

Available on

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0808211• http://www.adweek.com/news/technology/and-brands-played-139591• http://www.wrestlinginc.com/wi/news/2015/0212/589406/wwe-supercard-adds-fusion-chamber-and-

new-card-packs/• http://www.wrestlenewz.com/wwe-news/wwe-supercard-hits-5-million-downloads/• http://www.datasciencecentral.com/profiles/blogs/gamification-realizing-elusive-engagement• http://www.sciencedirect.com/science/article/pii/S0007681315000051• http://www.prnewswire.com/news-releases/audi-announces-version-20-of-audi-a4-driving-challenge-

65158227.html• http://www.interpublic.com/our-agencies/recent-works?work_id=632&casename=%22Spider+Swiper

%22+game+by+Mentos• https://www.qualcomm.com/products/vuforia/case-studies/captains-Conquest• http://www.adweek.com/news/technology/and-brands-played-139591• http://www.mmaglobal.com/case-study-hub/upload/pdfs/mma-2012-239.pdf• http://mashable.com/2010/10/06/branded-mobile-apps/• http://www.campaignlive.co.uk/news/923836/

http://www.mobileworldlive.com/quality-clear-goals-key-big-brand-mobile-games-proelioshttp://www.proelios.com/case_study/barclaycard-waterslide-extreme/http://www.unit9.com/project/captains-conquesthttp://venturebeat.com/2014/06/04/even-with-a-temple-run-empire-imangi-studios-wants-to-stay-indie-at-heart-interview/