Text of Brands Versus Private labels : Fighting to win
1. BRANDS VERSUS PRIVATE LABELS FIGHTING TO WIN
2. 1. Due To Higher Profit Margin Reduce The Cost OF Delivery Eliminates The Middle Man Increases Supply Chain Efficiencies
3. 2. Easy to differentiate retailers
4. 3. Set Your Own Price
5. 4. saves from economy fall
6. Major Private label retailers in India
7. THREAT ??
8. 1. Improved product Quality of Private Labels
9. 2. Development of Premium Private Labels
10. 3. European retailer success
11. 4. Entry In New product categories
12. So, Is This The End Of National Brand ?
13. PEOPLE DIE FOR BRANDS !
14. Brands are established
15. Strong Economy leads to strong brand
16. Brands attract people to visit stores
17. Should BRANDS then Manufacture For Private labels ?
18. ADVANTAGES Use of excess manufacturing capacity
19. ADVANTAGES Better Control over Market
20. ADVANTAGES Competitive Advantage
21. Disadvantages Bad Relation between retailer and manufacturer
22. Disadvantages Increased manufacturing and distribution Complexities
23. Disadvantages Can be a cause to hurt your own brand !
24. Evaluate Private-label Business Do private label audit Evaluate Business on full costs rather than incremental cost Examine the effect on your brand Close the excess capacity
25. Defense >>
26. Make The brand strong: Invest In brand equity !
27. Innovate: With Caution !
28. Using fighting brands
29. Build relationships UNDERSTAND YOUR CUSTOMER TEACH YOUR RETAILER
30. Manage each category; know your product
31. exploit sales-promotion tactics: capture that retail space
32. Dont underestimate the private brands
33. RECAP
34. CREDITS
35. THANK YOU
36. >> DISCLAIMER www.IIMInternship.com DURING AN INTERNSHIP BY PROF. SAMEER MATHUR, IIM LUCKNOW CREATED BY : NAGARJUN KS SIT,TUMKUR
