BRAZILGroup members:

• Lê Hoàng Nhân

• Lê Thụ Quân

• Nguyễn Thanh Trang

• Nguyễn Phạm Nam Phương

• Võ Ngọc Thanh Thảo

Quick Brazil Facts

• Region: South America

• Population: 194.747.347

• Area Total: 8.511.965 square

km

• Capital: Brasilia

• Climate: Mostly tropical

• Language: Portuguese

(official)

CULTURAL ANALYSIS

• Relevant History

• Geographic Setting

• Social Institutions

• Religion

• Living Conditions

• Language

Relevant History

• In 1500 Pedro Alvares Cabrai

claimed Brazil for the

Portuguese

• Brazil gained it’s

independence from Portugal

in 1822

• Abolished slavery in 1888

• Main export was coffee

Geographic Setting

• Located in the northeastern part of South

America.

• Slightly smaller than the United States.

• 5th largest country in the world.

• Largest country in Latin America.

Social Institutions

• “Family” is not just thought of as nuclear family

but as extended family.

• Godparents play an important role in a child’s life.

• Children typically live at home until they are

married.

• Parental roles vary by region.

Social Institution

• Families are becoming more urbanized

• Woman are leaving home and moving to

workforce

• Religious marriages are decreasing

• Ask the woman’s father for permission

• Infidelity is very common in Brazil

• Family heritage is traced paternally

Social Institution

• Literacy rate throughout Brazil is 88%

• Children are required to attend school for a minimum

of 8 years

• Each Brazilian state has a governor and legislature

• Brazil is based on Roman code ( Napoleonic law )

Social Institution

• Rules of thumbs for Business in Brazil

Kiss, bow or shaking hands

• Patient is the most important virtue

• Forceful attitudes are offensive

• View themselves as American not South

American

• Punctuality is not important

Religions and Aesthetics• 74% of Brazilian is Roman Catholic

• Other religions :

- Protestant : 15.4%

- Spiritualists : 1.3 %

- Voodoo: 0.3 %

- Others : 1.8%

- No religion : 7.4%

• Say “ok” in Brazil means

offensive

Living conditions

• Biggest meal is eaten in the middle of day

• Types of food consumed are determined by social

class

• Main dishes for Brazilian

is rice, bean and manioc

Living Conditions

• Housing in urban Brazil is very similar to the

United States

• Generally, houses have two stories

• Construct taller walls and have guard dogs to

deter criminals

• Brazilians are faced with water shortages so

water tanks are placed on the roof to alleviate

issues

Living Conditions• Type of clothing varies in rural and urban

areas

• Women like to appear flirtatious so they

wear sexy clothes which include short skirts

• Men wear slacks with a dress shirt

• Shorts are only worn if they are going to the

beach

• Rural areas have a more “cowboy”

appearance

• Indigenous people wear face paint and

traditional tunics

Living Conditions

• Soccer is Brazil’s passion

• Rio de Janerio is home to

the largest soccer stadium

in the world which seats

200.000 people

• Brazilian women are known

for watching soap operas

• Lower class individuals go

to samba school

Language

• Main language is

Portuguese

• There are more than 200

tribal groups that speak

indigenous languages

• Some upper class

individuals speak English

• A major misconception is

that their official language is

Spanish and Brazilians view

this as very offensive

• Other languages:

oGerman

o Italian

oJapanese

oKorean

oSpanish

oBaltic

ECONOMIC ANALYSIS

• Population

• Economic Statistics

• Development in Science and Technology

• Distribution Channels

• Media

Population• Total population approximate 195 million

Male: 98,949,000

Female: 95,130,000

• Ethnicity

White: 47.7%

Brown: 43.1%

Black: 7.6%

Other/Unspecified: 1.6%

Age Distribution

Economic Statistics

• 2011: Gross National Product $2.475 trillion

• Resources & Minerals

Bauxite

Gold

Iron ore

Nickel

Timber

Hydropower

Infrastructure

• 718 paved airports; 3,545 are unpaved

• 9,400 kilometers of product pipelines

• Communication types

o Internet

o Telephones

o Print media

o Radio

o Television

o Mail

Primary IndustriesManufacturing:

Textiles

Apparel

Vehicles

Consumer goods

Agriculture:

Coffee

Soybeans

Sugar

Tobacco

Service sector:

Tourism

Financial services

Retail sales

Development in Science & Technology

• Processing sugarcane into ethanol

• 90% of vehicles sales are flex-fuel powered

• Ethanol sales expected to double from 2009 – 2015

• Demand -12.3 billion gallons annually

Distribution channels

• Approximately 800,000 retail stores

• Top stores:

o Carrefour

o Sonae

o Wal-Mart

• Located in urbanized areas

• Newly emerging channel: Internet retailing

Media

Radio Advertising Expenditures 2004

CONCLUSION