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Изготвено от Никол Николова

British airways Маркетинг стратегия

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British airways marketing strategy

British Airways - , - e 2008.

British Airways 31 1974. 2 -British Overseas Airways Corporation British European Airways, 2 -Cambrian AirwaysNortheast Airlines.

Virgin Atlantic Airways 1984 . , " -

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2005 ., , British Airways, 300 2008 ., 5 .

Willie Walsh

, 2010 . 8 2010 . , British Airways Iberia Airlines , Group International Airlines.

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British Airways - 10 . YouTube, British Airways.

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