BuildingABrand’sVideoStrategy

74% 65% 69%…ofallinternettrafficwillbevideoin2017

…istheincrease inclickthroughrateswhentheword“video”isusedinanemail

subjectline

…ofsmartphoneuserssayvideoisaperfectsolutionto

learnaboutaproduct

Source:Syndacast

Videoisacommunicationsmandate.

Chase’sYoYin-housevideoproduction

50

150

325

504

0

100

200

300

400

500

600

2012 2013 2014 2015

Recruiting Videos

Campaign

Recruiting

SmallBusiness

• ProductTutorials• PhilanthropicInitiatives• CorporateChallenge• USOpen• TechforSocialGood• RecruitingVideos• SeniorLeadersVideos• Townhalls• SpeakerEvents• ProductLaunches• Veteran’sinitiatives• CustomerStories

• BrandDNA• Cross-LOBInitiatives• OperationsProjectTutorials• LocalMarketSpotlights• InvestorDay• SeniorLeaderOffsites• Partnerrelationships• CEOInterviews• NationalSalesConference• SocialMediaContent• BlackHistoryMonth

Highlight• WomenontheMoveSpots

• JimmyLeeMemoriam• ChaseCenter

Announcements• KungFuPanda3Asset

Platforming• SuperWomeninBusiness• theSkimm Founders• LifeofaMuniBond

OurContentCovers…

+ =VIDEOAT

SCALE

#TheSTRUGGLEisReal