CAMPUS KONNECT

Avail Everything at a click

Ck

Executive Summary

1.The Goal * connect various herarchy in organizations

*effective efficient communication

* to develop integrity within the organization.

2. Course of Action

Targeting the college campus at the initial stage.

Gather feedbackExtend to institutions and

organizations at national and then international level

3. Problems Adressing

Software used in colleges is not standardized and up to the mark.

Situational Analysis

Competitors

Balance of privacy and networking

Efficiency and

multitude of

features

Most fierce competitor

Potential Market

Hierarchical Organizations and Educational Institutions

Needs/Wants■ Lack of a network among colleges that

exposes students to the wide range of opportunities and activities happening in colleges across the world. 

■ Lack of unity among students as customers of educational institutes as there are no channels to bring together students working for the same cause.

■ Student activities are limited to individual campuses which should be diversified.

■ to turn the Flow of information about college activities which are restricted to personal networks to a more openly accessible network

GOAL!!Campus Konnect is an application that keeps you up to date with anything and everything that goes on within and around your campus and connect with people of similar interests.

BenchmarksVNIT

Local colleges in

Nagpur

IITs and NITs

outside Nagpur

Target of 2000 users Cover updates from

courses, college clubs to college events

Provide training and placement updates solution

3 months 6 months 9 months

Bring in at least 3 local engineering colleges in Nagpur to use Campus Konnect

Focus on being in news and magazines.

Venture into IITs and NITs outside Nagpur and make Campus Konnect the next big thing

Increase team size

Android App, Website, Virality

Android App, Website, College Administration

Android App, Website, College Administration, Inter-IIT and Inter-NIT

forums

Strategy

■TARGET MARKET■VALUE PROPOSITION■ENVIRONMENT

Target market

College StudentsProfessors College administration

Ck

What Campus Konnect does

It’s a set of loosely attached software modules that plugs into any insitutute’s/organization’s software infrastructure and

turns it into a well connected, robust and standardized system.

Value Proposition

Revisiting the college system with Campus Konnect

Environment

Organization Academia

tacticsServices POP and POD

Price

Incentives

Communication channels

Distribution Channels

Points of Parity■ Information about the events happening in the

campus and in city colleges■ Information about student union■ Internship and job offers from companies.■ Cafes and restaurant details within the campus

Services

■ 1. A socializing hub within an organization■ 2. Direct posting of reports and assignments along with

due dates from the Professors' desk to the students' laptop

■ 3. A portal to connect students, Staff and the management authority to convey information ASAP in the form of notifications.

■ 4. Linking similar students of different colleges via online groups for certain event, or interest by providing suggestions after evaluation of their Bio.

Points of DifferenceServices

■ Online notifications of Information about the events happening in the campus and in city colleges, Information about student union, assignments and reports

■ Can view the Internship and job offers from companies which are exclusively posted on the app but cant apply via the app.

■ Cafes and restaurant menu within the campus.■ Read only access to the live communication platform

between students, professors and the management.

Fremium

Freebies

■ Personal message/calling service for the information on events, student unions, assignment and due dates etc.

■ Access to freely post on the interactive platform and get your query attended by experts.

■ Can apply to the jobs/internships posted on the app

■ Can pre-order from the restaurant request a room delivery.

■ Can directly access the groups that interest the member which may be from other colleges or organization and can send connection requests to interested people.

Fremium

Premium

5$ a week 17$ a month 50$ for three months. Customers can choose whether to subscribe to the

premium services for the week. the price is highly affordable as customers don’t

have to travel places for getting the information and most of all- its time saving.

Price

■ the first time users need to provide a referral of some existing user for which both the users get some of the premium services for free for a limited time frame.

■ top 5 premium users with highest credibility (decided by their response on the interactive platform and its usefulness) will be provided the premium services at half rates for the month.

■ On reaching milestones like 100 referrals or 1000 upvotes for the posts each member wins a gift voucher and all the premium services for free for the month.

Incentives

Channels

Android App WebsiteWord of Mouth; Virality

Visiting prospective

colleges

Communication

Distribution

WebsiteAndroid/ios

CONTROL■ Evaluating Company’s Performance by taking

feedback online and providing incentives for members who provide their valuable suggestions

■ Analyzing the environment which exhibits most successful implementation of the Services and look for avenues for further growth

1) Market Analysis2) Financial Projection3) 1st Year sales Target4) 2nd Year sales Target5) 3rd Year sales Target

Exhibits:

Market Analysis

Colleges worldwide 51000

All Indian colleges35,000

Indian engineering colleges 3500

Global Market

Indian Market

Proof of conceptIndian Engineering Colleges

Source: Research Gate website, Quora

Financial Projections.Cost Structure (Year 1)

Web Hosting Charges Rs 60,000 pa

Android/iOS app Developer Rs 5,00,000 pa

UI/UX designer Rs 3,60,000 pa

Content Development Rs 3,20,000 pa

Sales Manager Rs 5,20,000 pa

Marketing & other Miscellaneous activities.

Rs 1,20,000 pa

Total Rs 18,80,000 pa.

700,000

30,000

250,000

1ST Year Sales Target

Software Sales SubscriptionsSponsered Posts

*Figures are in Indian Rupees.

3,000,000

150,000

1,000,000

2nd Year Sales Target

Software Sales SubscriptionsSponsered Posts

*Figures are in Indian Rupees.

9,500,000

250,000

2,500,000

3rd Year Sales Target

Software Sales SubscriptionsSponsered Posts

*Figures are in Indian Rupees.

Year 1 Year 2 Year 30

10

20

30

40

50

60

70

80

90

100

2.510

25

7

30

95

0.3 1.5 2.5

Distribution of revenue sources.Sponsored Posts Software Sales Subscriptions

* Figures are in Lakhs of Rupees.

Created by:Prathmesh JoshiV.N.I.T. Nagpur

Guided by:Prof. Sameer Mathur

IIM Lucknow