CHINA

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OBJECTIVE

#To enhance the brand image of the Chanel J12 watch

RESPONSE

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Chanel used Zhou Xun, one of the most popular actors and fashion icons in China, as the muse of its campaign. To promote this celebrity endorsement, ELLE China offered an integrated and custom-made campaign:

# ELLE produced a photo shoot featuring Zhou Xun wearing a Chanel J12 watch. The photo shoot was used to create a short film and a custom-made, special notebook," White Dream”.

# ELLE selected a photo of Zhou Xun for the magazine cover and produced an editorial cover story.

PRINT

WEB

A 360° CAMPAIGN

# Notebook# Editorial cover story

# Editorial

#PHOTO SHOOT

CUSTOM-MADE NOTEBOOK

Stephane Sednaoui, a famous French photographer, collaborated with ELLE China to produce a short film and a photo shoot which featured Zhou Xun wearing a Chanel J12 White Phantom. ELLE used the photo shoot to create a custom-made, special notebook, “White Dream”, for Chanel J12. The photo shoot was available on the site ELLEchina.com

#PHOTO SHOOT

FILM

Stephane Sednaoui, a famous French photographer, collaborated with ELLE China to produce a short film and a photo shoot with Zhou Xun wearing a Chanel J12 White Phantom. The film was distributed on the ELLE China online TV platform and on the ELLE mobile app.

#EDITORIAL COVER STORY

ELLE selected an image of Zhou Xun for the magazine cover and produced a 10 page editorial cover story on Zhou Xun.

FOR MORE INFORMATION

PLEASE CONTACT:

The Integrated Solutions Department+33 1 41 34 87 39