TOP 100 54321 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

2930

3132

3334

3536

3738

3940

4142

434

445

4647

48

4950515253545556575859606162636465 66676869707172737475767778

7980

8182

8384

8586

8788

8990

9192

9394

9596

9798

9910

0

BeerBaby Care

Soft Drinks

TOP 3 BRAND CONTRIBUTIONAguila, a Colombian beer brand, Coca-Cola, and Pampers led in Brand Contribution.BrandZ™ metric for the strength of brand alone without any other factors.

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CATEGORY VALUE CHANGESTOP 10 MOST VALUABLE GLOBAL BRANDS14 Categories: 9 , 2 , 3$ = Total Category Value

$ = Brand Value% = Brand Value Change 2017 vs. 2016

TOP 10 BUSINESS-TO-BUSINESS % = Brand Value Change 2017 vs. 2016 $ = Brand Value

GoogleTechnology

$245.6 Billion

+7%

AppleTechnology

$234.7 Billion

+3%

MicrosoftTechnology

$143.2 Billion

+18%

AmazonRetail

$139.3 Billion

+41%

FacebookTechnology

$129.8 Billion

+27%

AT&TTelecom Providers

$115.1 Billion

+7%

VISAPayments

$111.0 Billion

+10%

TencentTechnology

$108.3 Billion

+27%

IBMTechnology$102.1 Billion

+18%

McDonald’sFast Food

$97.7 Billion

+10%

$143.2billion

$102.1billion

$58.4billion

$58.3billion

$50.2billion

$45.2billion

$27.3billion

$21.9billion

Technology

Microsoft Accenture

$21.4billion

$20.5billion

Oracle

TechnologyRegional

BanksLogistics Conglomerate Technology Technology Technology

Technology $41.8 Bil.

#23

Technology $12.1 Bil.

#92

Telecom Providers

# Rank in the Global Top 100$ = Brand Value$11.8 Bil.

#96

Technology $12.0 Bil.

#93Technology $14.0 Bil.

#76Technology $12.2 Bil.

#90Technology $16.8 Bil.

#65

SNAPCHAT

NEWCOMERS

$120.7 BillionTotal Value of all

Newcomer Brands

NORTH AMERICATOP 10

$1.4 trillion+12% CONTINENTAL EUROPE

TOP 10

$274.4 billion+4%

ASIATOP 10

$391.1 billion +9%

Technology

$108.3billion

+27%Oil & Gas

$4.9billion

+29%Fast Food

$6.3billion

+29%Technology

$12.1billion

+30%Cars

$5.9billion

+32%Beer

$4.4billion

+34%Fast Food

$5.1billion

+39%Retail

$139.3billion

+41%Alcohol

+48%$16.9billion

Apparel

+58%$8.3

billion

% = Brand Value Change 2017 vs. 2016 $ = Brand Value

TOP 10 RISERS

Source: Kantar Millward Brown / BrandZ™

The BrandZ™ Strong Brands Portfolio is a subset of the BrandZ™ Top 100 Most Valuable Global Brands.

20072017

BrandZ™ Portfolio outperforms

the S&P 500 Index and the

MSCI World Index

Value of the BrandZ™

Top 100 Most Valuable

Global Brands 2017

+8%

BrandZ™

124.9%

S&P500 82.1%

MSCI

34.9%

$3.6 trillion

12-Year Value Growth

of the BrandZ™ Top

100 Most Valuable

Global Brands 2017

+152%

www.brandz.com

Insurance$81.0 billion

-1%

Soft Drinks$155.2 billion

0%

Cars$139.2 billion

0%

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Regional Banks

$227.5 billion

+2%

Global Banks

$106.6 billion

Personal Care

$115.5 billion

+1%

Apparel$106.0 billion

-7%

Beer$80.0 billion

+5%

Telecom Providers

$448.2 billion

+6%

Luxury$104.0 billion

+4%

Oil & Gas$96.7 billion

+5%

Fast Food$213.7 billion

+7%

Technology$1.2 trillion

+13% Retail$428.8 billion

+14%

-1%Download the full report at www.brandz.com