CODES AND CONVENTIONS

The advertisement displayed to the left boasts a variety of techniques which collectively contribute to it being a success page.

The central colour theme used is a blend of pinky reds with a subtle introduction of gold and silver. In this case the product is a woman’s watch, and as a result of this, stereotypically feminine colours have been used.

The double page spread isn’t text heavy and avoids the use of blocks of information. This entices the reader into further enquiry and may even result in sales. In the place of dense text, we find basic contact information such as a web address and a company phone number.

The regal styling used for the ‘Cartier’, is representative of the product itself. Padani is globally renowned brand that targets those who can afford it’s expensive products.

As well as being female centred regarding colours, the product is essentially a piece of jewellery. In today’s society, the majority of jewellery purchased is bought by women.

UGT has been considered when creating a design plan. The layout is simple and encourages those that are interested in the product to actively further their knowledge by visiting the website listed.

In addition to this, the textual content suits most readers cognitive needs as it provides an informative basis through minimalist means.

Simplicity is employed to boast an individual product to its full potential. This helps the reader to focus primarily on the item as opposed to a distracting back drop that isn’t in fact relevant.

Unusually for a magazine primary ad page, this edition features an advertisement for a local business. Not only is this supportive of the regional community, but it also reaches out to the potential market as it is entirely relevant to what’s locally available to them as consumers.

The advertisement has no definitive colour scheme yet both the logo and the majority of the photographs contain greenery whether it be natural or artificial.

This issue defies most of the codes and conventions regarding formatting as it is seemingly unprofessional and cluttered. Simplicity isn’t used to help the reader focus on the product as oppose to its surroundings.

With regards to uses and gratifications theory, this individual advertisement page from Cornwall Life magazine successfully implements social integration. The audience can connect with the person featured in the picture in turn encouraging them to purchase the product on offer.

The ad features several sell lines and incorporates the word ‘Exclusive’. This buzzword (often used for front covers) engages with the reader and suggests to them that they have special access to the product.

The positive expression on the face of the woman acts as a pull factor for the potential market. It implies that when experiencing the same high standard the product can offer, you too will feel good.

By boasting the locations winning of awards, the designer can draw in individuals who may consider themselves part time critics. This entices potential customers in by informing them of the high standards they can experience locally.

Simplicity is by far the most important thing to consider when producing my own advertisement

page.

Complicated backgrounds only take

away from the attention that should be dedicated

to the product itself.

The use of minimal models is also key to gaining clear focus.

A simple and definite colour scheme should be used to meet the visual interests of the target

audience.

The page shouldn’t be text heavy and should

instead engage with the audience through both direct mode of address

and good imagery.

Contact details are also an important convention

as they allow the potential buyer to

develop their knowledge of the product by visiting a website or calling the

company number.