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To gain visibility for the cause of Christ, churches today need to understand the cultural obstacles in their way. This presentation talks about the state of communications, the state of religion, the state of consumers, and how churches can tell a ore compelling story.
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© 2014, Zeet Marketing
Connecting with Today’s Consumers:Overcoming obstacles to open hearts.
Annie Hardy, Zeet Marketing@ergoannie @leadnet #socialmedialab
Annie Hardy
Entrepreneurial Marketing Geek.
Singer Songwriter.
Wife of Programmer.
Mom of two (3 and 5).
Jesus Follower.
Passionate
Strategist
Today
The State of Communications: OmnichannelThe State of Religion: Faith + DistrustThe State of Consumers: Selective
Connecting Emotionally: Find your unique personality.Find your
unique story.Tell your
story where seekers are listening.
Discussion.
The State of Communications:Omnichannel
Multi-channel marketing:
the ability to interact with potential
customers on various platforms
Omni-channel marketing:
the ability to interact with potential
customers on various platforms, in a
seamless way, creating a consistent
experience across
Paid, Earned and Owned Media
channels
Consumers expect messages on their channel of preference, whenever they want, and they expect it to be a
consistent representation of your brand.
The State of Religion:Faith + Distrust
2013 Gallup Poll, Confidence in Institutions
“An overwhelming majority – more than three-fourths – of Americans say they are Christians.”
Faith
Distrust
“Recorded public trust in clergy has now reached an all-time low, with only 47 percent of Americans rating clergy highly on honesty and ethics (compared to 82 percent saying the same about nurses).”
Distrust
America is still a country of faith, but the trust in churches is at an all time low.
The State of Consumers:Selective
Circle of Influence(Churches often are uninvited.)
How can churches overcome obstacles to connect with today’s consumers?
Connect Emotionally(It’s not about logic.)
Find out why God made you different.
I Corinthians 12: 17 - 18, 26 - 27:
(17) If the whole body were an eye, where would the sense of hearing be? If the whole body were an ear, where would the sense of smell be?(18) But in fact God has placed the parts in the body, every one of them, just as he wanted them to be.(26) If one part suffers, every part suffers with it; if one part is honored, every part rejoices with it.(27) Now you are the body of Christ, and each one of you is a part of it.
Find your unique personality.
Find your unique personality.
Find your unique personality.
Find your unique story.
Find your unique story.
Tell your story where seekers are listening.
To reach beyond skepticism and ignite change, we must ask difficult questions of ourselves.
Who can we expect to connect emotionally to the story we’re telling?
What story are you telling?
...Is it working?
Thought Starters
What story are you telling? How are you different than the churches closest to you?What media do you use to communicate with members and seekers? How do you use each channel?Do you have a social media strategy? Is it part of a bigger communications strategy?Has your story changed significantly since you began your church, or your ministry?What are the biggest objections you hear about people not wanting to come to your church?What other questions do you have about brand, communications, messaging or marketing?
Thank You.Annie Hardy
Principal, Zeet Marketing
@ergoannie
