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YOU ARE WHAT YOU READ - Kongres magazine & content marketing
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HOW TO CREATEBUZZ
GOOD MOOD = GOOD CONTENT Cover band 2011
PERCENTAGE OF B2B MARKETERS USING CONTENT MARKETING
Last year, 91% of b2b marketers said they used content marketing
PERCENTAGE OF B2B MARKETERS WHO USE VARIOUS SOCIAL MEDIA SITES FOR CONTENT
B2B content marketers use an average of 6 social media platforms, up from 5 last year.
GOOD CONTENT
CRYSTAL CLEAR
ELEGANTLY SIMPLE
INSPIRATIONAL
FOCUS ON YOUR NICHE
BRAND
www.redbullmediahouse.comRED BULL IS A MULTI-PLATFORM PUBLISHING HOUSE
BLOGS
www.padraicino.comHELPING INDUSTRY TO UNDERSTAND MATTERS RELATED TO MEETINGS
WHITE PAPERS
www.meetology.comHELPING INDUSTRY TO ANSWER CHALLENGING QUESTIONS
USEFUL INFO
www.eventmanagerblog.comTHE HEART OF 145.000 PROFESSIONAL COMMUNITY, author Julius Solaris
CONCEPT
www.eventmanagerblog.comNO MORE BORING MEETINGS!MEETOVATION
NEWSWORTHY STORIES
MEETOVATION – CONTENT STRATEGY
1. INVOLVEMENT OF DELEGATES 2. CREATIVE USE OF FACILITIES 3. GREEN AND RESPONSIBLE 4. AUTHENTIC AND LOCAL FLAVOUR 5. MEASURING ROI STORIES: HEALTHY FOOD, CSR PROJECTS, ……
MULTICHANEL
www.gdanskconvention.plEARNED MEDIA + PAID MEDIA + OWNED
MEDIA
The atmosphere is great, the food is great, the whole city experience is great. Linda Periera
SOCIAL
www.meetmrholland.comPERSONALIZATION
LESS IS MORE
www.vienna.convention.atDEVELOP A CLEAR MISSION STATEMENT
= POWERFULL CONTENT MARKETING STORIES
CONTENT MISSION STATEMENTS
KOREA - BEYOND MEETINGS MALAYSIA - ASIA LIKE NEVER BEFORE POLSKA – COME AND FIND YOUR STORYDUBAI – THE LAND OF OPPORTUNITIESMADRID – MAKING BUSINESS A PLEASURE VANCOUVER – SPECTACULAR BY NATURE
CSR PROJECTS
www.kongres-magazine.euIMEX CHALLENGE MAKING A POSITIVE IMPACT!
GREEN MEETINGS
www.kongres-magazine.euPROJECT BEBEE SLOVENIA GREEN MEETINGS
EVENTS
www.kongres-magazine.euEVENTS AS CONTENT MARKETING MACHINES
MEDIA
www.kongres-magazine.eu
NEW MEDIA: CONENT CREATORS- PERSONALIZATION- DIGITAL CONVERGENCE ACROSS PLATFORMS- CURATION - DEMOCRATISATION OF CONTENT
YOU ARE WHAT YOU READ
CONTENT SHOULDN’T BE:
BORINGUNINSPIRING
CONTENT OVERLOAD SO