Content MarketingThe future and present of engaged marketing

What exactly is content marketing?

• Marketing technique of creating anddistributing valuable, relevant and consistentcontent to attract and acquire a clearlydefined audience – with the objective ofdriving profitable customer action.

• art of communicating with your customers and prospects without selling.

• It is non-interruption marketing.

• Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

•Relevant and Valuable.

Without relevance and value

• Content marketing could be annoying to

your target audience

• EXAMPLE: BBM BROADCAST

Your content should

be SHORT and

straight to the point

Can ur client or potential client say this?

Content Marketing Vehicles

• Social Media Marketing

• BBM Marketing

• PR

• Sales

• Traditional Marketing

• Advertising

• Branding

• Content Marketing Examples

Coca-Cola’s Content 2020 advertising strategy mission: "All advertisers need a lot more content so that they can keep the engagement

with consumers fresh and relevant, because of the 24/7 connectivity.

If you’re going to be successful around the world, you have to have fat and fertile ideas at the core."

Example 1

kraftfoods.com Online resource for recipes and food-related content.

“The ROI on our Content Marketing work is among the highest of all of our marketing efforts.” - Julie, Director of CRM

Example 2

•@Gidi_TrafficProviding Real-time traffic updates

Example 3

Was started by using www.nairaland, www.facebook.com to offer FREE and relevant information and Tips on passing Public relations Professional

certification, Online support, Compilation of Free Study materials , Online and Offline Lecture groups

www.professionalexamstutors.comPublic Relations Professional Certification

Example 4

• Key Process For developing an effective Content marketing strategy

build a fundamental plan

…..Plan (2)

Audience

• Understand your core audience

• Key influencers

• Buying audience

Create your story/Content

• TWO TYPES OF CONTENT MARKETERS

• Content Creators

• Content pointers

• MY ADVICE: Create your own content

or pay someone to create for you.

CHANNELSDetermine your distribution channels

• Social Media Platforms- Nairaland

- Slideshare,

- Google+,

- Youtube,

- Whatsapp,

- Facebook,

- twitter,

- blogs

- Blackberry Channels

Traditional Marketing platforms: - Newspapers

- TV

- Radio

Creative Platforms- Banners

- Posters

- Art/graffiti

Any other social media platforms?

SHARE!!!!

….Channels (2)

• Owned Platforms- You have 100% control

• Borrowed platforms- Others control the platform

• MY ADVICE : OWN YOUR PLATFORM

…Channel plan(3)

Implement

• Manage content

• Respond to conversation

• Listen

• adjust

Measure Performance

• Web analytics - Facebook likes

- Twitter retweets

- Comments

• Behaviour Analysis• Sales margin

• Volume of enquiries

• Feedbacks

Summary

• Plan

• Determine audience

• Channels – Owned/Borrowed

• Create content – Creators and pointers

• Implement

• Measure performance

•THE ART OF STORY TELLING

• Content marketing is about effective story telling

People of all ages, backgrounds and traditions respond to great stories.

That's the secret behind the enduring power of myths, legends and scriptures.

We see ourselves in stories

Its about good story telling

How to be a Story -teller

Uncomplexify - it is simply making the information

you are sharing easier for your followers to understand.

Ask yourself: How can you simplify your own message?

Engage with metaphors.

• Ask yourself: What metaphors best explainand engage others with your ideas?

• EXAMPLE: MY OGA AT THE TOP

Channel universal wisdom

• Ask yourself: How can you channel the work's wisdom to your audiences?

• REVERSE: FLIP UNIVERSAL WISDOM

• Example: SHUN FIRST IMPRESSION!!!

Be willing to be vulnerable

• Ask yourself: Are you willing to be vulnerable and share your lessons learned?

Me sef dey SHITAnybody dey here wey no dey shit?

THE END

•TO GOD BE THE GLORY

ANY QUESTIONS?

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