Content Marketing Ideas for SMEs

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    21-Jun-2015

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Learn how to leverage on content marketing and story-telling to build loyal customers

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  • 1. Content Marketing The future and present of engaged marketing

2. What exactly is content marketing? Marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action. 3. art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. 4. Relevant and Valuable. 5. Without relevance and value Content marketing could be annoying to your target audience EXAMPLE: BBM BROADCAST 6. Your content should be SHORT and straight to the point 7. Can ur client or potential client say this? 8. Content Marketing Vehicles Social Media Marketing BBM Marketing PR Sales Traditional Marketing Advertising Branding 9. Content Marketing Examples 10. Coca-Colas Content 2020 advertising strategy mission: "All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If youre going to be successful around the world, you have to have fat and fertile ideas at the core." Example 1 11. kraftfoods.com Online resource for recipes and food-related content. The ROI on our Content Marketing work is among the highest of all of our marketing efforts. - Julie, Director of CRM Example 2 12. @Gidi_Traffic Providing Real-time traffic updates Example 3 13. Was started by using www.nairaland, www.facebook.com to offer FREE and relevant information and Tips on passing Public relations Professional certification, Online support, Compilation of Free Study materials , Online and Offline Lecture groups www.professionalexamstutors.com Public Relations Professional Certification Example 4 14. Key Process For developing an effective Content marketing strategy 15. build a fundamental plan 16. ..Plan (2) 17. Audience Understand your core audience Key influencers Buying audience 18. Create your story/Content TWO TYPES OF CONTENT MARKETERS Content Creators Content pointers MY ADVICE: Create your own content or pay someone to create for you. 19. CHANNELS Determine your distribution channels Social Media Platforms - Nairaland - Slideshare, - Google+, - Youtube, - Whatsapp, - Facebook, - twitter, - blogs - Blackberry Channels Traditional Marketing platforms: - Newspapers - TV - Radio Creative Platforms - Banners - Posters - Art/graffiti Any other social media platforms? SHARE!!!! 20. .Channels (2) Owned Platforms - You have 100% control Borrowed platforms - Others control the platform MY ADVICE : OWN YOUR PLATFORM 21. Channel plan(3) 22. Implement Manage content Respond to conversation Listen adjust 23. Measure Performance Web analytics - Facebook likes - Twitter retweets - Comments Behaviour Analysis Sales margin Volume of enquiries Feedbacks 24. Summary Plan Determine audience Channels Owned/Borrowed Create content Creators and pointers Implement Measure performance 25. THE ART OF STORY TELLING Content marketing is about effective story telling 26. People of all ages, backgrounds and traditions respond to great stories. That's the secret behind the enduring power of myths, legends and scriptures. We see ourselves in stories Its about good story telling 27. How to be a Story -teller Uncomplexify- it is simply making the information you are sharing easier for your followers to understand. Ask yourself: How can you simplify your own message? 28. Engage with metaphors. Ask yourself: What metaphors best explain and engage others with your ideas? EXAMPLE: MY OGA AT THE TOP 29. Channel universal wisdom Ask yourself: How can you channel the work's wisdom to your audiences? REVERSE: FLIP UNIVERSAL WISDOM Example: SHUN FIRST IMPRESSION!!! 30. Be willing to be vulnerable Ask yourself: Are you willing to be vulnerable and share your lessons learned? Me sef dey SHIT Anybody dey here wey no dey shit? 31. THE END TO GOD BE THE GLORY 32. ANY QUESTIONS? 33. Follow: @IdaguDavid www.idagudavid.com BB: 222B6C42 Watch my TEDx Video How your shoes reveals ur temperament 34. WATCH OUT FOR MY BOOK IdaguDavid