Convince & Convert Media Kit

2017 | Media Catalog

Welcome to Convince & Convert Media!

At Convince & Convert Media, we operate some of the most popular and highly regarded marketing education assets in the world, including a thriving digital magazine, multiple podcasts, a daily email, and many, many more.

We want to use our media assets to drive awareness, leads, and trial of your solution, and we've created this media catalog to showcase our properties and audience. We would love the opportunity to create a custom proposal for you with how we'd like to work with you in 2017. Our current partners include some of the biggest names in online marketing, and we very much want to work with you as well.

Thanks for the opportunity to help you exceed your goals next year. Kim Corak, our head of business development will reach out soon to answer any questions or if you want to get started sooner, drop her a line at: [email protected].

Let’s Do This!

Convince & Convert | 2017 Media Catalog 2

mailto:[email protected]

3

Your Audience Is Our Audience

4Our Audience is Your Audience

94%Of the Convince & Convert

audience influences purchases of software, conferences, etc.

Based on 2016 survey of the C&C audience base

96%Of the Convince & Convert

audience expects their marketing budget to stay the

same or increase in 2017

Reach Marketers Who Make Buying Decisions


67% 32%Of the Convince & Convert audience has been in marketing for six + years

Of the Convince & Convert audience has been in marketing for 15 + years

Reach Wise, Experienced Marketers

6 years 15

years



Of the C&C audience has a title of manager or higher.

73 %Our Audience Has Clout


7

Lead-GenerationSolutions

8Lead-Generation Solutions

Definitive SponsorshipDefinitive Email is the best & most useful email “newsletter” in all of digital marketing.

Each issue of Definitive is focused on one topic like: “Instagram advertising” or “content marketing editorial calendars” or “how to set up beacons for mobile marketing” or “how fast should you reply to a customer’s Facebook post.”

For each topic, our team of experts researches, analyzes, selects, and curates three online resources to be included in that day’s issue of Definitive. These three resources are – in our estimation – the BEST (the definitive, if you will) information currently available on this topic.

Definitive is sent three days a week:• MONDAY – Focus on Digital Marketing • WEDNESDAY – Focus on Social and Content Marketing • FRIDAY – Focus on timely insights from Convince & Convert blog

$3,500/month per sponsor

Our list size is more than 40,000 opt-in marketers and grows by approximately 1,500 each month.

You will be a primary sponsor of Definitive and will be one of only two sponsors in each issue. Sponsorship includes a 100x100 logo placement and ~25 words of copy with direct link to your landing page. You may update creative at any time.

This program is perhaps our best-performing program at generating clicks for our sponsors and you will receive approximately 2 million highly targeted email conversion opportunities over the course of the year.

9

Single Subject Emails

The Convince & Convert Media team will work with you to select a date and a topic for your message. The email itself is then written personally by Jay Baer, includes information only about your company, and is sent from him (not in a template) to the entire Convince & Convert email list (~ 40,000 and growing by ~1,500/month).

You will, of course, have the opportunity to approve and edit the email before it is sent. Routinely, these emails from Jay generate 500+ instant downloads and free trial requests for our sponsors.

We do not want to fatigue our list, so these emails are sent on an infrequent basis, and Jay insists that they are only sent on behalf of companies and solutions he personally and proudly endorses.

Lead-Generation Solutions

$5,000/send

“…qualified leads (and demo conversions) have poured in, which makes the investment well worth it. When analyzing our other paid channels and marketing investments from this year, the cost-per-lead doesn't even compare!”- Brad Beutler, Senior Marketing Manager, Sigstr

Our very best source of instant lead generation for our partners.

10

Digital Magazine Sponsorship

Founded in 2008, ConvinceAndConvert.com has grown to be a go-to resource that has been named the #1 content marketing site on the Internet and the #3 online social media marketing site.

With 10 new posts per week from some of the leading digital marketers in the world, ConvinceAndConvert.com continues to set the pace for insights and education.

The secret to the site’s success is its focus on “and therefore… ” content, whereby digital marketing news isn’t reported, it’s interpreted.

ConvinceAndConvert.com is the site for serious, strategic marketers who need to know what and how to take advantage of changing trends and techniques.


$1,500/month

ConvinceAndConvert.com is one of the world’s most popular digital marketing publications, with more than three million visits each year.

Your ad

here

There are only six sponsors of the site for the year, and we insist on only three ads per page of the site. This means that your sponsorship message will be seen on approximately 50% of all pages of this powerhouse site, generating a minimum of 1.3 million highly-targeted conversion opportunities.

Ads on the site are 250x250 pixels and you can change or rotate your creative as often as you like. Join some of the world’s best digital marketers who generate awareness, clicks, and conversions via ConvinceAndConvert.com.

http://convinceandconvert.com

11

Webinar Partnership


“Thank you for your participation on our webinar last week! You did a fantastic job and we were able to crush our registration goals! So, again, thank you for your work and for staying so on top of all of your deliverables… Looking forward to working with you and your team again in the future.”

Ashley Pretnik Demand Generation Marketing Manager

We will collaborate with you to produce a Webinar that will generate measurable marketing-qualified leads for your organization.

Jay Baer and the Convince & Convert team will collaborate with you on a custom Webinar, with Jay co-creating slides with your team, and co-presenting the material during the Webinar.

Our partners take the lead on landing page design and follow up/nurturing as we want the leads to be YOURS.

For the Webinar, the Convince & Convert team will deliver a robust promotional campaign to help drive registrations and downloads. This will include:

• Webinar featured on slide down promotional area at the top of all pages on ConvinceAndConvert.com

• Webinar animated display ad (provided by partner) included in the “see Jay speak” section of the site

• Twitter, Facebook, LinkedIn, G+, Instagram promotion beginning two weeks from release date (Our total social connections across these platforms are more than 500,000)

• A blog post recapping the Webinar, written by Jay Baer and either embedding slides or linking to your preferred download page. These posts, generate substantial website traffic and lead gen after the Webinar has been officially released. A great “second wave” opportunity!

• Promotion of Webinar in our daily email newsletter, Definitive, that is received by ~ 40,000 marketers $12,500/webinar

12Lead-Generation Solutions

Webinine Partnership 9 min or less Webinar – great for recording and replay, or lead-gen

For those short on time, we offer a mini-webinar, or as it says (Web-in-Nine) meaning 9 minutes or less to learn something new. The intention here is to keep the content relatively short, concise and consumable by your audience - on their time.

Webinine’s can be a topic of your choice and work well in series of three. Building on one topic over the course of a few weeks can provide a powerful Youtility to your audience, which equally building your credibility and reliability for great content. We’ll work together to choose a topic which your brand can be an expert in as well as from our experience we believe the market is prime to receive. Next we develop a “script” as well as a short slide presentation, again keeping the content intended for about 9 minutes. We will record the Webinine using a co-branded template and release the piece via our blog and social media channels. You will receive a full version of the Webinine also for your release and promotion.

Webinine’s work well for lead-gen campaigns as well as top or middle of the funnel sales initiatives, providing consumable content in a short amount of time winning marketers hearts (and email addresses) nearly every time.

$2,000/webinine

13

Webinar of the Week


If you have an independent webinar (outside of one you produce with us) we can help you promote that, too!

Each week, usually on Monday, we’ll feature a “Webinar of the Week” and write a blog post about it. You send us the registration link and a short paragraph including the topic and overview and we’ll make sure our audience knows about the opportunity and drives registrations directly to your page.

We’ve nicknamed this the WOW - and it’s just that. Think of it as a direct endorsement for your event a la “Convince & Convert thinks this event is worth your time, register today!”

We recommended promoting your webinar about two to three weeks before the live date and we’ll do so through our blog including a top of the page scrolling announcement and inclusion in at least two sends of our Definitive Newsletter, tens of thousands of qualified marketers.

$2,500/webinar

Highlight your Webinar with our perfectly calibrated marketing audience.

14

eBook Partnership


We will collaborate with you to produce an eBook that will generate measurable marketing-qualified leads for your organization.

Jay Baer and the Convince & Convert team will collaborate with you on the eBook content. Typically, our partner (that’s you!) creates an initial outline of the text, with edits and additional submissions from Jay.

eBooks are hosted by partners on their own landing pages and/or Slideshare accounts.

For the eBook, the Convince & Convert team will deliver a robust promotional campaign to help drive downloads. This will include:

• eBook featured on slide down promotional area at the top of all pages on ConvinceAndConvert.com

• eBook featured on the ConvinceAndConvert.com home page• Twitter, Facebook, LinkedIn, G+, Instagram promotion beginning two

weeks from release date (our total social connections across these platforms are more than 500,000)

• A blog post summarizing the eBook, written by Jay Baer, and either embedding the ebook or linking to your preferred download page. A great “second wave” opportunity.

• Promotion of the eBook in our daily email newsletter, Definitive, that is received by ~ 40,000 marketers. $11,500/eBook

15

Contests & Giveaways


$12,500/contest

Events and Conferences packages with tickets to the event and travel.

Leverage the Convince & Convert audience for awareness building of your event or conference. We will work with you to create an enticing package that will fire up our readers and produce leads direct to your sales team.

Through a “corner snipe” on our homepage and throughout our site, we can stretch the creativity of the ad unit. We will also include your offer or contest in our weekly Definitive newsletter and throughout our social networks.

Need help managing the contest entries and selecting a winner? We can do that too! Have another idea for a giveaway or contest? We are all ears for a great idea. Want to mutually offer a prize with Convince & Convert, let’s talk!

16

Demand-Generation Solutions

$1,500/month

17

Retargeting AdsCustom Audience Retargeting AdsConvinceAndConvert.com is one of the world’s most popular digital marketing publications, with more than three million visits each year. As such, there is a large group of highly targeted digital marketers who have visited the site that we have “tagged” with a remarketing pixel.

We then use this group – that we know have visited ConvinceAndConvert.com for digital marketing advice – as a laser sharp messaging opportunity for sponsors like you. Sponsors garner approximately 100,000 hyper-targeted impressions each month on the Google Display Network.

Retargeting Details:• You send your desired display ad units.

• Ad sizes include: 728x90, 300x250, 160x600, .jpg, .png or .gif. 50k max file size.

• You can also change your ad creative monthly at no additional charge.


Your ad here

This is a fantastic – and very cost effective – mechanism to generate awareness and clicks among an experienced audience of digital marketers (because nobody goes to ConvinceAndConvert.com on accident).

Join some of the best digital marketers in the world who have taken full advantage of the opportunity to put their message in front of a focused group of potential customers.

18

Social Pros Sponsorship


Named Best Marketing Podcast in the Content Marketing Awards.

This is our largest and longest running weekly show, with nearly 250 episodes and a guest list that is truly the Who’s Who of enterprise social media marketing and social media customer service. The most popular podcast in the world among big-company social media practitioners, Social Pros is cohosted by Jay Baer and Adam Brown from Salesforce.

Each episode of Social Pros is edited and produced by the Convince & Convert Media team. Each episode (including your ad and link) will also appear as a post on ConvinceAndConvert.com (one of the world’s most popular digital marketing publications, visited more than three million times annually). This will generate many thousands of additional, highly-targeted impressions for sponsors.

SocialProsPodcast.com

You will be a primary sponsor on all episodes of the show. Each episode includes a minimum of two sponsorship mentions of your organization, as well as a 30-second live read from Jay Baer with a call-to-action linking to whatever online URL or resources you prefer. You may change your live read and call-to-action as often as you like, at no additional charge.

As a sponsor, you are also encouraged (but not required) to recommend guests to appear on the podcast. Your clients, prospects, partners, etc. are welcome, provided the conversation remains relevant to the show theme. Our production team will work with you on guests.

$5,000/month

http://socialprospodcast.com

19Demand-Generation Solutions

Podcast Statistics

Are more willingly to consider products and services after hearing about them on a podcast.

Opinion’s of a company is more positive when they hear it mentioned on a podcast they listen to regularly.

Prefer to buy products from companies that advertise on podcasts they listen to.

find host reads sponsorship messages useful.

65%

63%

60%

61%Did You Know?Podcast listeners rock!

45%

42%

www.iab.com/wp-content/uploads/2016/09/IAB-Edison-Research-Podcast-Advertising-Study.pdf

visited sponsor’s websites.

have considered a sponsors product or service.

http://www.iab.com/wp-content/uploads/2016/09/IAB-Edison-Research-Podcast-Advertising-Study.pdf

20

The Business of Story Podcast


With a 5-star rating and more than 60 reviews in iTunes, The Business of Story receives weekly accolades from listeners.

Hosted by Park Howell, with more than 30 years helping brands tell their story, Business of Story launched to great acclaim and is downloaded many thousands of times each month. The show is best-known for Park’s skilled interviews and the remarkable array of guests that come from Hollywood, marketing, academia and beyond.

“Insightful exploration into brand storytelling. Park Howells Business of Story provides content that is clear, direct, informative and entertaining!”

“Well worth the listen from a very insightful and interesting guest speaker. His perception gave me a deeper understanding of storytelling.”

You will be a primary sponsor on all weekly episodes of the show. Each episode includes a minimum of two sponsorship mentions of your organization, as well as a ~ 30-second live read from Park with a call-to-action linking to whatever online URL or resources you prefer.

$3,500/month

You may change your live read and call-to-action as often as you like, at no additional charge. Each episode of The Business of Story is edited and produced by the Convince & Convert Media team. What’s more, each episode (including your ad and link) will also appear as a post on ConvinceAndConvert.com (one of the world’s most popular digital marketing publications, visited more than three million times annually). This will generate many thousands of additional, highly-targeted impressions for sponsors.

The show is also heavily promoted in social media by Jay Baer and Convince & Convert across multiple organic and paid channels, and by Park Howell, who has a large and growing following in digital marketing.

21

Content Pros Podcast


ContentProsPodcast.com

Our Content Pros podcast is the leading weekly audio program for big company content marketing professionals.

Entering its third season, with thousands of monthly downloads, Content Pros has become THE weekly audio show for serious content marketers. Personality from two co-hosts and a weekly guest, we uncover the strategies and secrets of the best in the business. Show run times are ~ 45 minutes.

Each episode includes a minimum of two sponsorship mentions of your organization, as well as a ~ 30-second live read from a co-host with a call-to-action linking to whatever online URL or resources you prefer. You may change your live read and call-to-action as often as you like, at no additional charge.

Each episode of Content Pros is edited and produced by the Convince & Convert Media team. What’s more, each episode (including your ad and link) will also appear as a post on ConvinceAndConvert.com (one of the world’s most popular digital marketing publications, visited more than three million times annually). This will generate many thousands of additional, highly-targeted impressions for sponsors.

$2,500/month

The show is also heavily promoted in social media by Jay Baer and Convince & Convert across multiple organic and paid channels. Our hosts, Randy Frisch from Uberflip and Jeff Cohen of Oracle bring years of content experience and practical insight to each episode, and also promote each episode.


http://contentprospodcast.com

22

Influence Pros Podcast


Influence Pros is the weekly audio program for marketers serious about the fast-growing field of influencer marketing.

In its second season as a Convince & Convert Media production, Influence Pros’ first season received rave reviews. As a sponsor on this up and coming show, you will be featured on all episodes of the show. Each episode includes minimum of two sponsorship mentions of your organization, as well as a ~ 30-second live read from you or a co-host with a call-to-action linking to whatever online URL or resources you prefer. You may change your live read and call-to-action as often as you like, at no additional charge.

Each episode of Influencer Pros is edited and produced by the Convince & Convert Media team. What’s more, each episode (including your ad and link) will also appear as a post on ConvinceAndConvert.com (one of the world’s most popular digital marketing publications, visited more than three million times annually). This will generate many thousands of additional, highly-targeted impressions for sponsors.

The show is heavily promoted in social media by Jay Baer and Convince & Convert across multiple organic and paid channels. The dynamic female duo of Heidi Sullivan of Cision and Julianna Vorhaus of TapInfluence host Influence Pros and guests and listeners alike love their chemistry.


$2,500/month

InfluenceProsPodcast.com

http://influenceprospodcast.com

23

Video Pros Podcast


A new show from Convince & Convert Media launching in February 2017.

For the past several years, top marketers have included video in their content calendars, but even more so in 2017, video marketing is a MUST have in any well-rounded marketing program. A recent article by our friends at Adobe, reported that consumers who view video are TWICE as likely to make a purchase.

In this podcast, we’ll uncover the strategy for video content as well as highlight the tips, tools and trades needed to take video content from good to great.

As part of the sponsorship of the Video Pros Podcast, you will have the opportunity to be one of two hosts, with weekly on-air opportunities through interviews of guests, 30-second live read “ad” for your company as well as coverage on our blog, social channels and paid ads. As a sponsor you also have the ability to change your live read and site ad up to twice a month, and have the ability to recommend “preferred” guests.

As part of the launch strategy for this new show, we’ll also highlight our sponsors through additional advertising and editorial content.

$3,500/month

24

Convince & Convert Podcast


Audio is the very best way to multitask while learning, and digital marketers worldwide are gravitating toward podcasts at a staggering rate.

$1,500/month

The Convince & Convert Podcast takes advantage of this trend by combining top-flight written content with an easy to-access audio format.

Each week, the Convince & Convert Media team takes the three best performing blog posts and has them recorded (by professional voice talent) as audio clips. These are then edited and produced and are released as episodes of the Convince & Convert Podcast.

The Convince & Convert Podcast is downloaded many thousands of times per month. You will be a primary sponsor on all episodes of the show. Each episode includes a minimum of two sponsorship mentions of your organization, as well as a ~ 30-second recorded audio commercial including a call-to-action linking to whatever online URL or resources you prefer. You may change your live read and call-to-action as often as you like, at no additional charge.

Each episode of the Convince & Convert Podcast is edited and produced by the Convince & Convert Media team. Each episode (including your ad and link) will also appear on ConvinceAndConvert.com (one of the world’s most popular digital marketing publications, visited more than three million times annually). This will generate many thousands of additional, highly-targeted impressions for sponsors.

The show is heavily promoted in social media by Jay Baer and Convince & Convert across multiple organic and paid channels.

25

Marketing Marvels Demo Show


Have a remarkable tech solution for marketers? We want to help make sure that marketers know exactly what your SAAS platform can do!

$4,500/episode

MarketingMarvelsShow.com

This video show was new to our Convince & Convert Media portfolio in 2016 and inventory quickly sold out.

The Marketing Marvels show is recorded as a live video by Jay Baer with one special guest per week. Each episode features a live demo of the SAAS tool, a testimonial and explanation by Jay, and a Q&A segment. In each episode, Jay Baer tees up a featured guest (that’s you!) to discuss their solution, how it works and why it makes sense for digital marketers.

Each episode of Marketing Marvels is approximately 30 minutes, depending on conversation flow, solution complexity, and number of questions or use cases reviewed to show the true value to the audience.

After the episode concludes, the exposure for you isn’t over…it’s just beginning. Each episode is polished in post-production with some graphic enhancements, website URL overlay, and a professional introduction and close. The video is uploaded to Jay’s popular Youtube channel. Also, each episode will be embedded into a post on the award-winning ConvinceAndConvert.com, which is visited three million times each year.

Marketing Marvels has extensive promotion by organic and paid social media, and the Convince & Convert email distribution network.

You will have full access to the recorded video (and audio) of the episode, and can use it on your own blog, Youtube channel, et al.

http://marketingmarvelsshow.com

26

Jay Today Live Video Show

$5,000/month


Real business, real trends, real live.

It’s back! We took a hiatus from this show in 2016, but to overwhelming audience demand, we’ve fired it back up!

This season of Jay Today will feature 2-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

Through Facebook Live and his popular YouTube channel, Jay will have twice-weekly entries including insights on trends, quick tips, observations and inspiration.

Jay infuses every part of this show with his personality, humor and insight. With nearly 150 episodes before our hiatus, Jay Today archives continue to get tons views and comments each month.

As part of the sponsorship of Jay Today, you’ll receive mention in graphic and audio form from Jay on every episode, which will be amplified through Jay’s social media channels and our website. 104 episodes in 2017!

You will also receive a direct line to Jay, bringing him any insights or questions you would like to see him create an episode out of in the future.

27

Native Advertising


ConvinceAndConvert.com is one of the world’s most popular digital marketing publications. We want your thought leadership!

Founded in 2008, ConvinceAndConvert.com has grown to be a go-to resource that has been named the #1 content marketing site on the Internet and the #3 online social media marketing site.

The secret to the site’s success is its focus on “and therefore… ” content, whereby digital marketing news isn’t reported, it’s interpreted. You have terrific insights on where digital is headed, and we invite you to be a content contributor on our award-winning site.

You will be a primary contributor to the site, meaning that you will have the opportunity to provide one piece of content every month.

We believe this monthly contribution will be fantastic opportunity for you to showcase your solution through a series of case studies or compare/contrast pieces. Content contributions should be educational and our Managing Editor will work with you on content form and type.

Posts Frequency Price

4 One/quarter $2,500/post

6 Every other month $2,200/post

8 Every 6 weeks $1,900/post

We absolutely encourage you to gently “promote” your solution in your contribution, and of course we will link to your site or any other URL you prefer.

Every ConvinceAndConvert.com content contribution (including yours) is heavily promoted in social media by Jay Baer and the C&C team, across multiple organic and paid channels. And, the best pieces each week are also turned into episodes of the Convince & Convert Podcast, using professional voice talent.

We are delighted to extend the opportunity for you to contribute native advertising to our award-winning online magazine. It’s a win for you on exposure, clicks, and reputation. And it’s a win for our readers, who will get access to your great thinking.

28

Thought Leadership & Content Collaboration

29

Content Collaboration & Amplification

Thought Leadership & Strategic Counsel

New York Times best-selling author of five books, Jay Baer is one of the most influential marketers in the world and advises some of the most iconic brands on the planet.

Our sponsors frequency come to Jay for his thought leadership, expertise, reach and influence. Whether is hosting an event for VIPs or co-writing an eBook to live tweeting a product launch or creating a video series, Jay is capable - and trusted. He is an excellent orator, writer and video personality, a trifecta which is rare in today's marketplace. What's more, his credentials speak for themselves:

• A top thought leader for CMOs• A top thought leader for digital marketers• A top thought leader for small businesses• A top thought leader for B2B marketers• New York Times bestselling author • Venture capitalist• Global keynote spaker

29

Yes, that is Jay on stage with Ron Howard!

Jay personally collaborates on each of his thought leadership and content creation initiatives to ensure we wow your audience - and reach your goals.

Let’s work together to create something custom for you.

30

Content Collaboration & Amplification

Thought Leadership & Strategic Counsel

Jay Social Media TAKEOVER

Marketing Influencer eBook

Jay Writes for YOUR Blog

Endorsement Video by Jay

• Jay hosts a one-hour take over of your social channel of choice

• Great way to mix-up audience expectations and drive new viewers

$2,500/takeover

~$25,000 $1,000 - $2,000

Starts at $2,500

• Work with up to five marketing influencers to create a custom eBook

• We’ll manage the influencer contributions

• You’ll receive a branded eBook packed with marketing best thought leaders

• Thought leadership provided for your blog

• Social promotion to Jay and Convince&Convert audience

• Capture Jay’s endorsement of your event

• Great for social lead-gen and registration promotion

• Scripted yet authentic, 2 minute video

Convince & Convert | 2017 Media Catalog 31

Kim CorakHEAD OF BUSINESS DEVELOPMENT [email protected]

Questions? Comments? Get in touch.

Jay BaerPRESIDENT 602.616.1895 [email protected], Indiana

Jess OstroffMANAGING EDITOR, CONVINCE & CONVERT MEDIA 860.575.1587 [email protected] York City

Kelly Santina HEAD OF OPERATIONS & MEDIA

602.370.0842 [email protected] Phoenix