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Core marketing concepts

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Page 1: Core marketing concepts
Page 2: Core marketing concepts

NEEDS ,WANTS AND DESIRES

Page 3: Core marketing concepts

SEGMENTATION , TARGETING , POSITIONING

Page 4: Core marketing concepts

Offerings and brands

Page 5: Core marketing concepts

Value and satisfaction

Page 6: Core marketing concepts

Marketing channels Communication channels

Page 7: Core marketing concepts

Distribution channels

Page 8: Core marketing concepts

Service channels

TRANSPORT SERVICES BANKING SERVICES INSURANCE SERVICES

Page 9: Core marketing concepts
Page 10: Core marketing concepts

COMPETITION

Page 11: Core marketing concepts

MARKETING ENVIORNMENT

Page 12: Core marketing concepts

RECAP

Page 13: Core marketing concepts
Page 14: Core marketing concepts

CREDITS

www.google.comwww.slideshare.netwww.yahoo.comwww.freeimages.comwww.tedx.comwww.EverythingisaRemix.comm

http://www.google.com/
http://www.slideshare.net/
http://www.yahoo.com/
http://www.freephotos.com/
http://www.tedx.com/
mailto:%20%[email protected]
mailto:%20%[email protected]
Page 15: Core marketing concepts

Created by Anubhab Mondal ,IIT Kharagpur during an internship under Prof. Sameer Mathur , IIM Lucknow www.IIMInternship.com


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