Corporate Communications:In the Name of Stakeholders

By Koffi Alain Sessi

~ $14 Billions

$437.5 Millions to eachAmerican citizen

$2 EveryoneOn Earth

Why?

Perception is Reality

Company

Internal  Audience

External  Audience

Employees

Customers

Company

Suppliers Investors

Gov

Community

Employees

Suppliers

Customers

Investors

Government

Community

?So  what  isCorporate  Communications

Corporate  communication  is  a  management  function  or  department,  like  marketing,  finance,  or  operations,  dedicated  to  the  dissemination  of  information  to  key  constituencies,  the  execution  of  corporate  strategy  and  the  development  of  messages  for  a  variety  of  purposes  for  inside  and  outside  the  organization.

-­ Financial  Times

“”

Corporate  communications  aims  to  positively  impact  the  perception  stakeholders have  of  a  company.

4Areas  ofFOCUS

Media  Inquiries

Media  Packets

News  Monitoring

Press  Conference

News  Release

Public  Relations

Customer  Support

Printed  Materials

Ad    Campaigns

Product  Promotions

Social  Media

Marketing  Communications

HR  Policies Employee  Productivity

Structure

Employee  Recognition

Payroll HR  Communications

Bad  Citizenship

Difficult  Succession

Disaster  Handling

Security  Breach

Social  Scandal

Crisis  Communications

Foundation

Culture

FedEx  will  produce  superior  financial  returns  for  shareowners  by  providing  high  value-­‐added  supply  chain,  transportation,  business  and  related  information  services  through  focused  operating  companies.  Customer  requirements  will  be  met  in  the  highest  quality  manner  appropriate  to  each  market  segment  served.  FedEx  will  strive  to  develop  mutually  rewarding  relationships  with  its  employees,  partners  and  suppliers.  Safety  will  be  the  first  consideration  in  all  operations.  Corporate  activities  will  be  conducted  to  the  highest  ethical  and  professional  standards.

FedEx

Use  our  pioneering  spirit  to  responsibly  deliver  energy  to  the  world.

ConocoPhilips

Democratize  professional  technology  learning.

Pluralsight

Organizational  Rhetoric

Deming’s  View

“Quality  begins  with  intent,  which  is  fixed  by  management.”

-­‐Dr  W.  Edward  Deming

Lessons  from  the  trenches

BP  Oil  Spill

The  Chevy  Disaster

VolksWagen(The  Car  of  the  People?)

“Tell  the  truth,  tell  it  first,  and  tell  it  your  way.”

-­ Jaime  Rupert

Thank  you!!