Embed Size (px)
Citation preview
CREATIVE THINKING
2016.8.23Jack Dai
1.5hr x Creative
RULES CREATIVE INTROWHAT CREATIVE ISHOW TO MAKE CREATIVE IDEAMISUNDERSTOOD/PROCESS/KEY POINTSINSIGHT
AGENDA
TAISHIN BANK GLOBAL SOURCES
FOXCONN RULES CREATIVE
20%
WHAT CREATIVITIES ARE?
NEW CONCEPT NEW IDEA GREAT EXECUTION
CREATIVE
HOW TO MAKE CREATIVE IDEA?MISUNDERSTOOD
X
X
HOW TO MAKE CREATIVE IDEA?THINKING PROCESSES
IDEATHINKING
IDEA EXECUTIONTHINKING
MEDIA RESULT
IDEA
INSIGHT
EXECUTIONTHINKING
MEDIA RESULT
IDEA
INSIGHTFINDING
EXECUTIONTHINKING
MEDIA RESULT
IDEA
INSIGHTFINDINGSTRATEGY
EXECUTIONTHINKING
MEDIA RESULT
IDEA
INSIGHTFINDINGSTRATEGY
EXECUTION
MEDIA
THINKING
GOAL
RESULT
IDEA
INSIGHTFINDINGSTRATEGY
EXECUTION
MEDIA
THINKING
GOAL
解
IDEA
INSIGHTFINDINGSTRATEGY
EXECUTIONTHINKING
GOAL
解
IDEA
INSIGHTFINDINGSTRATEGY
THINKING
GOAL
解
INSIGHTFINDINGSTRATEGY
THINKING
GOAL
解
FINDINGSTRATEGYGOAL
解
STRATEGYGOAL
解
解
解
解
解
解
解
解
解
解
IDEA
INSIGHTFINDINGSTRATEGY
EXECUTION
MEDIA
THINKING
GOAL
RESULT
練
HOW TO MAKE CREATIVE IDEA?KEY POINTS
IDEA
INSIGHTFINDINGSTRATEGY
EXECUTION
MEDIA
THINKING
GOAL
RESULT
1. GOAL
IDEA
INSIGHTFINDINGSTRATEGY
EXECUTION
MEDIA
THINKING
GOAL
RESULT
2. CASES STUDY
IDEA
INSIGHTFINDINGSTRATEGY
EXECUTION
MEDIA
THINKING
GOAL
RESULT
3. PRACTICE
IDEA
INSIGHTFINDINGSTRATEGY
EXECUTION
MEDIA
THINKING
GOAL
RESULT
INSIGHT?WHAT INSIGHT IS
4. INSIGHT
INSIGHT ?=
INSIGHT
≠
≠
≠
例
例
例
例
練
練
RULES CREATIVE INTROWHAT CREATIVE ISHOW TO MAKE CREATIVE IDEAMISUNDERSTOOD/PROCESS/KEY POINTSINSIGHT
RECAP
Q&A
