Creating & Sharing Visual Content - 80s edition

MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA



I WANNA TALK ABOUT EVERGREEN CONTENTI WANNA TALK ABOUT EVERGREEN CONTENT

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LET ME TELL YOU A STORY ABOUT OUR LET ME TELL YOU A STORY ABOUT OUR CATSCATS

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It all started with this single infographic…launched almost4 years ago

100,000+ Social Shares

ThousandsOf Links Built

ThousandsOf $$$ generated


BUT YETBUT YET


Shared October 13th 2015


WHEN YOU HAVE THIS KIND OF SUCCESS YOU REPURPOSE


eBook Motion Graphic Slide Share

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And then there was…

The InteractivePurriodic Table of Internet Cats

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THE RESULTS WERE INCONCEIVABLE!THE RESULTS WERE INCONCEIVABLE!

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But that’s not all…

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Our interactive table outperformed Friskies

"list" because ours wasmore visual.

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MAXIMIZE THE VISIBILITY OF YOUR BRANDINGMAXIMIZE THE VISIBILITY OF YOUR BRANDING

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add your logo

LOGO

LOGO

LOGO

Tastefully

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LINKS + BRANDING + KEYWORDS = IMPROVED LINKS + BRANDING + KEYWORDS = IMPROVED RANK & RELEVANCY FOR EXACTLY WHAT YOU RANK & RELEVANCY FOR EXACTLY WHAT YOU

OFFEROFFER



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SO, WHY DOES THIS WORK?SO, WHY DOES THIS WORK?


HERE’S THE HERE’S THE SCIENCESCIENCE

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Of info submitted to the brain is visual

90%

60,000x

40%

faster than text

Images process

of people respond to visual information over plain text

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80%

Videos on landing pages increase page conversions rates by

94% MOREPosts with visuals get

page visits and engagement than those without

of consumers are more likely to click on a

business whose image appear in search results

60%

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THE TREND IS GOING VISUAL

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JOIN THE CLUB AND GET VISUAL WITH YOUR JOIN THE CLUB AND GET VISUAL WITH YOUR CONTENT MARKETINGCONTENT MARKETING


VISUAL CONTENT


MORE OF THIS KIND OF STUFFMORE OF THIS KIND OF STUFF


VISUAL POWER OF CONTENT







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VISUAL CONTENT IS THE BAITVISUAL CONTENT IS THE BAIT

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300,000,000Users

Going Visual OnInstagram

257 MINUTES/MONTHAvg. time spent on Instagram70 MILLIONPhotos uploaded every day

30 BILLIONTotal shared photos

2.5 BILLIONLikes per day

49%Of users check Instagram daily

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Going Visual OnPinterest 70,000,000

Users

14.2 MINUTES/MONTHAvg. time spent on Pinterest

80% OF PINSAre repins (best image size 600 x 800)

80% Of users are female

78 CENTS IN SALES/PINOn average. Up 25% since 2012

10 MillionUS Monthly Unique Visitors(faster than any independent site in US history)

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Pinterest’s ‘Pin It’ button is thePinterest’s ‘Pin It’ button is thenew “Top Gun” and has now new “Top Gun” and has now overtaken Facebook’s ‘Like’ button overtaken Facebook’s ‘Like’ button and Twitter’s ‘Tweet’ button on brands’ product pages.

62% 61%59% 42%Of brandshave Pin It buttons

Of brandshave Tweet buttons

Of brandshave Like buttons

Of brandshave Google+ buttons

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1.39 BillionUsers

20 MINUTES/DAYAvg. time spent on Facebook

300 MILLIONPhotos uploaded every day

4.5 BILLIONLikes per day

1.972 MillionFriend requests per day

Going Visual OnFacebook

30 BillionWhats App messages per day

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645,750,000Users

12:51 MINUTES/DAYAvg. time spent on Twitter

500+ MILLIONTweets everyday

2.1 BILLIONTwitter search engine queries(Per day)75%Of users are on mobile

Going Visual OnTwitter

208 FOLLOWERSPer user (on average)

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300,000,000Users

5.5 MINUTES/DAYAvg. time spent on Twitter

1.5 BILLIONPhotos uploaded every week

20 MILLIONMobile Monthly Users

33%Growth Per Year

Going Visual OnGoogle+

56% GROWTH In usage for member (ages 45-54)

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Yes, I really said

Google+

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6 BillionPhotos uploaded each monthPhotos uploaded each month

Photos & Images get…More Interactionthan other content

More Sharesthan links

More Likes

50%

10x

7x

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WHIP YOUR CONTENT MARKETING PLAN WHIP YOUR CONTENT MARKETING PLAN INTO SHAPE WITH THESE TIPSINTO SHAPE WITH THESE TIPS

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STAND OUT AMONGST THE CROWD BY…STAND OUT AMONGST THE CROWD BY…

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CREATING CONTENT SO GOOD THAT IT CREATING CONTENT SO GOOD THAT IT MAKES THEM THINK, “I’LL BE BACK.”MAKES THEM THINK, “I’LL BE BACK.”


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BECOME A BETTER WRITERBECOME A BETTER WRITER


WE CAN WE CAN DO DO

BETTERBETTER

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SEE WHAT THE BUZZ IS ABOUTSEE WHAT THE BUZZ IS ABOUT



LETS GET REALLETS GET REAL






JUMP ON THE JUMP ON THE OPPORTUNITIESOPPORTUNITIES

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LEVERAGE WHAT YOU’VE GOTLEVERAGE WHAT YOU’VE GOT


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GIVE THEM A WINDOW INTO YOUR INNER GIVE THEM A WINDOW INTO YOUR INNER WORKINGSWORKINGS


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NEWSJACKNEWSJACK


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THINK LIKE A JOURNALISTTHINK LIKE A JOURNALIST


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TRANSFORM CONTENT YOU ALREADY HAVETRANSFORM CONTENT YOU ALREADY HAVE

Repurpose successful content you already have into:• Blog posts• New Releases• Linkbait articles• Infographics• Video• Podcasts• Images/Memes• White Papers• Power Points

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BRANDS HAVE CAUGHT ONAND BECOME CONTENT MARKETERS

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EVEN CELEBRITIES HAVE BECOMEBRILLIANT CONTENT MARKETERS

John Oliver has questions for the Miss America Scholarship Fund


WHAT DOES THE FUTURE HOLD?


AVALAUNCH OPEN HOUSE INVITATION

INTERACTIVE VIDEO

http://avalaunchmedia.com/news/avalaunch-media-has-moved


STILL HUGE OPPORTUNITIES

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COOL TOOLS• • HubspotHubspot• • PocketPocket• • PowToonPowToon• • BuzzSumoBuzzSumo• • NewsleNewsle• • Pushover & IFTTTPushover & IFTTT• • SwayySwayy• • TalkwalkerTalkwalker• • CanvaCanva•Pin AlertsPin Alerts

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REMEMBER, THE TREND IS GOINGVISUAL DON’T BE LEFT BEHIND.

Pintrest

Instagram Vine

TwitterFacebook


Marketing

Creating & Sharing Visual Content - 80s edition