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THE CREATIVE AFTER THE CREATIVE
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NON TRADITIONAL TEAMS INVENT EXPERIENCES
NOT SIMPLY MESSAGES.
Nowadays, everybody should have an understanding of
what digital is all about, be it a writer, a designer, an event
manager, an accounter or a planner. Still, digital special-
ists themselves need to open up to traditional media and
story telling, since theoretically, anyone must be able to
take over the other person’s job. An online writer should
be able to write a TV script, just like the art director should
know how to design a website.Innovative Thunder
PLANNING SEO COPY IA/UX DEV ART PR/SOCIAL MEDIA WEB DESIGNER
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Art/Copy Collaboration
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THE NEW VOCABULARY
1. Social TV
2. Social Stories
3. Social Business (peer-to-peer)
4. Social Objects
5. Real Time
6. SoLoMo
7. Designing for Networks
& Understanding Social Spread
8. Collaboration & Co-Creation
9. The venacular of players and browsers
10. Digital space in the real world,
the real world in digital space
11. Event Oriented
12. Apps
13. Augmented Reality
14. Behavioral Experiments
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1. SOCIAL TV LIVE TV BRINGS BACK REACH
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2. SOCIAL STORIES
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3. SOCIAL BUSINESS
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4. SOCIALLY CONNECTED OBJECTS
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5. REAL TIME
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7. DESIGNING FOR NETWORKS & UNDESTANDING SOCIAL SPREAD
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9. THE VENACULAR OF PLAYERS AND BROWSERS
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10. DIGITAL IN THE REAL WORLD, THE REAL WORLD IN DIGITAL REALM
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13. Augmented Reality
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1. Social TV
2. Social Stories
3. Social Business (peer-to-peer)
4. Social Objects
5. Real Time
6. SoLoMo
7. Designing for Networks
& Understanding Social Spread
8. Collaboration & Co-Creation
9. The venacular of players and browsers
10. Digital space in the real world,
the real world in digital space
11. Event Oriented
12. Apps
13. Augmented Reality
14. Behavioral Experiments
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THINK
EXTERNALLY
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REMEMBER, EVEN THE MOST INVOVATIVE DIGITAL COMPANIES RUN TV ADS
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