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How to implement new customer services based on customer journey and expectations. Facing a new breed of demanding consumers, new challenges arise: you have to provide the right offer adapted to each one's expectations, at the right time. Taking a dynamic approach to how you consider all of the information and data that your customers generate can help you understand their interests, as well as meet their needs in a timely manner. This is the benefit of the Big Data as a Service (BDAAS) approach: creating new services based on true understanding of customers.
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CUSTOMER ACTIONABLE INSIGHTS FROM BIG DATA AS A SERVICE (BDAAS)
How to implement new customer services based on customer journey and expectations
powered by PANORATIO
A NEW BREED OF DEMANDING CONSUMERS
Look for safe and natural foods.
Are aware of the challenges of sustainable development.
Find themselves in a difficult economic climate.
Are growing increasingly distrusting of advertising and manufacturers.
DIVERSE EXPECTATIONS THAT MUST BE MET
Bargains
Organic label Health
NEW CHALLENGES FOR ADVERTISERS
ATTRACT / RETAIN INCREASINGLY DEMANDING CUSTOMERS
CREATE EFFECTIVE & MEANINGFUL CAMPAIGNS
Qualify Targets precisely
Personalize Messages
THE CUSTOMER EXPERIENCE: AN AREA WITH GREAT POTENTIAL
Taking a dynamic approach to how you consider all of the information and data that your customers generate can help you understand their interests, as well as meet their needs in a timely manner (something statistics can’t do).
The ability to integrate all customer data – from the minutest detail –
provides a means for qualifying targets in a new way.
Dynamic analysis makes it possible to launch an immediate and necessarily effective personalized action.
BDAAS BENEFIT QUALIFY TARGETS PERSONALIZE MESSAGES
AUTOMATIC COLLECTION OF VARIED AND HETEROGENEOUS INFORMATION
Analyzing customer data ensures that patterns are identified in a dynamic manner, that targets are qualified and that the expectations of this new breed of consumers are understood in real time.
AN OFFER RELAYED TO A QUALIFIED AUDIENCE
A base of products, stores and promotions
that can be precisely selected according to customer profile and
expectations.
NEW SERVICES BASED ON UNDERSTANDING OF CUSTOMERS
Targeted Dissemination Tracking Optimization
An integrated service Coupons and personalized messages are distributed through
general/ non-commerce online services
E-commerce applications Coupons are offered through dedicated commerce applications or are integrated into
supplier systems
A MEDIA PLATEFORM TO PUSH PERSONALIZED OFFERS
Information and promotions for products-services that are of true interest to customers
EASY TO USE • Target messages and
products according to consumer profile, which guarantees their interest
• Analyze trends and changes (predictive analytics)
EFFECTIVE MARKETING MEDIA
• Measure customer engagement and attrition
• Push promotion through a clear vendor identity
SCIENTIFIC BENCHMARKING
• Profiling, scoring, matching
• Control of study pace
GEOTARGETING TO INCREASE TRAFFIC
GEOLOCALIZED
DISTRIBUTION Product and promotional information is provided depending on customer geolocalization, which is based on your own parameters Ex.: Less than a 5-minute drive away
« GEOFENCED » NOTIFICATIONS
E-mail and text message notifications are sent to application users when they are close
to corresponding shopping centers.
SOME REFERENCES FOR MOBILE INTEGRATION
Shopping Contextualization
SOME REFERENCES FOR WEB INTEGRATION
AN INNOVATIVE SOLUTION
Easy-to-share Understanding of Your Customers
Foundation of a new understanding of your customers
and scientific methods of benchmarking
Recognized experience
Relationships with vendors Proven data analytics tools
Looking for an agile solution for new services targeting your customers? Discover PANOPLYCS
www.plyce.com www.panoratio.com
