MARKETING

REVOLUTION

IN MARKETING WE

TRUST !

Cansu D. Batuhan I. Mine Ö.

What is

MARKETING ?

“Marketing is the most effective way to use your money and time to communicate a positive,

inviting message about your service (or products) to your potential ideal clients.

Definiton of Marketing

This

means:

Using established Marketing Tools

to Deliver the Strategy

Understanding Potential Customers

Identifying Opportunities and Developing a Strategy

Measurement of Results

Engagement Trust Targeted Contacts

Brand Impact

Idea Message

Channel

Job Descriptions of

MARKETING

1 Market analysis

Channel development and efficiency

Leading marketing operations for B2B and B2C

Job Descriptions

2

3

4 New marketing strategies

5 Data analysis

Social media management

Job Descriptions

6

7 Protector of brands

Importance of

ATTRACTION CONSIDERATION VALUE DELIVERY COMMUNITY

Signed Up Matched Completed

Creating awareness about organizations’s value

proposition and signing up to OP through our web site Marketing

Marketing

What are we doing

RIGHT?

Attracting People Number of Visitor

OGCDP OGIP Global Leader

Success 1

Content Marketing Number of blog posts

OGCDP OGIP Global Leader

Success 2

Customer Experience Sharing

Number of Stories

OGCDP OGIP Global Leader ıGIP

Success 3

Social Media Management

Success 4

92.000 Making

Investment %83

100 Visitor coming from Social Media 83 of them coming from Facebook

BOTTLENECKS

JD Clarification

ROI Mindset

Mindset

Mkt’s Importance

Value Proposition

Brand

Know – How ?

Digital Marketing

Traditional Marketing

Data Analysis

Channels that we use

-Target -Ads

-Companies -B2B

-Young People -Story

-Campaign -Customer

Service

-Seo -Long Term

-Student and Umbrella

Organizations

from the

4th of May..

61,220 user

3955 sign up

848 apply

359 match

%65.4 Bounce Rate

1.34 minute

5980 TL 1 sign up =

1,51 TL 1 ma = 16 TL

4697 TL had been spent

inefficiently

What if?

We use more channels

to reach more auidience !

We make more effective

investments !

We increase our conversion

rate to create much more stories !

We enable

more service to our customers !

We align with

AI’s digital marketing

strategies !

We enable more workspace to

NGO’s, Corporate

Partners and Campus Involment !

We can be

Mobile friendly

Video launch (batu)