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The Quintessence of Customer Lifecycle Management. Maximize the value of your customers with DemandGen.
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The Quintessence ofCustomer Lifecycle Management
Maximize your Customer Value with
The development of the customer is difficultCustomer loyalty is not sustainable
Many companies underestimate this value and do not leverage its full potential.
Lost opportunities! Painful!
Cross- and up-sell potential is tappedCustomer loyalty is sustainable
Only satisfied and active customers increase the value of a company. The satisfaction of customers is decisive for your company's success.
Customers are the treasure of your company.
Simple 4-step Process...
Only an Integrated Customer Lifecycle Management guarantees you success:
Step 1Planning
Improve your customer relationships and stop high churn rates. Integrated
CustomerLifecycle
Management
Channels
ToolsContent
Profiles
Einfacher 4-stufiger Process…
answering specific questionsfindings from advertising of website behavior
BrandWebsite Behavior
Lifecycle
Customer Data
Surveys
Social Media
Call Center
Buying Behavior
Your customer data is analyzed by means of Data Segmentation and Profiling.
Profiling based on
Step 2Analysis
low, medium or high potentialcold, warm or hot phase of the buying cycleaffinity to the brand or product families
Segmentation according to
Consumer Data
Actions
Consumer Marketing Profile
Email/NewsletterWebsiteEventsMobile WebsiteSMS/MMSPOS
Business ClusterAmbassadorshipChannel ProfileInteraction Profile
MeasurementScoring rules
Action rules
Step 3Customer
Development
Our dynamic system is based on effective results.
Continuous communication guarantees the development of your customer relationships
(Dialogue marketing concept)
(Target groupconcept)
With the help of customer segmentation your customers are classified into different categories:
High & Low Value CustomersHigh & Low Potential Customers
High Potential
Prospects
Low Potential
Prospects
High & Low Potential
Customers
High & Low Value
Customers
Each profile is defined as it comes to the next stage. Each is addressed differently.
Cus
tom
er L
ifetim
e Va
lue
ReactivateAcquire & Convert Serve & Retain
New Customer Acquisition
Welcome Program
(New Customers)
Customer Retention Program
(Existing Customers)
Reactivation (Inactive Customers)
Customer Lifetime Value
In the last step, fine-tuning and optimization take place.
Step 4Dashboards &
ReportingThe Management Dashboard was created for monthly call to adapt the strategy in terms of
evaluatereview optimize
Integrated Customer Lifecycle Management
The continuous development of your customer relationship has now been implemented as a closed-loop system in your company.
Planning
Planning
Data Segmentation
Analysis
Customer Communications
Customer Development
Fine-tuning & Optimization
Dashboards & Reporting
Getting the most out of your customer relationship - with DemandGen!
Have we sparked your interest?
Convince superiors and
colleagues and download the White Paper!
Arrange a personal meeting to maximize the
value of your customers!
http://clmen.DemandGen.de
Reinhard Janning CEO Europe & Asia Pacific DemandGen AG