Digital Marketing Workshop Bangalore

Marketing collateral – Why & HowBy : Pardeep Singh

What is Marketing Collateral

Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.

Marketing collateral, in modern times, is considered the collection of media

used to support the sales of a product or service.

Why do we need Marketing Collaterals?

Brand Credibility

Competitive Tool

Proof of QualitySales Tool

Virality

Team Confidence

Types of Marketing Collaterals

Digital Age Marketing Collateral

Landing Page

Landing Page