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About Scott Monty
• Two decades of agency and brand experience
• Strategic communications consultancy founded, 2015
• This Week in Digital newsletter smonty.co/twidsignup
• @scottmonty
Lessons from Shackleton
• Be prepared to dig in and go the distance
• Assign roles
• Be flexible
• Pick your point people well
• Have the right tools
Two kinds of crises
Unplanned / immediate
• Natural disasters
• Industrial accidents
• Acts of terrorism
Foreseen / emerging
• Product recalls
• Security breach / hacks
• Rogue employees
• Dissatisfied customers
• Stupid marketing/PR decisions