DMIP-101

Digital Marketing

Integrated Program

www.digiperform.com

( Weekend/ Weekday )

Contents

03 Welcome

04Program Overview

05 Who Should

Attend & Program Benefits

06Course Content

11Delivery Details

Welcome

Digiperform is a not only an institute but a vision that’s created to meet the needs of today’s Indian Digital Marketing Industry for right resources and available talent pool.

Our core team consists of Industry leaders, Speakers & Managers who have been part of talent building and employee career transformation throughout their careers.

www.digiperform.com

Program Overview

Digital Marketing Integrated program (DMIP-101) is like Ready-To-Eat meal for your digital hunger. Prepared after extensive research by our trainers, the key feature of this program lies in direct practical exposure to digital platforms which was lacking in all the major programs available in country till now.

While creating this program we have understood that everyone is not at same scale while learning or understanding digital. So we start with Pre training material and worksheets which are provided to you at the time of enrollment. Thereafter with every class you’ll be provided handouts and assignments to make sure that digital gets into your head and stays there. Special group discussion sessions will be there so that you can discuss your progress with trainers & work in teams to complete your assignments.

This course is aimed to make you cross domain expert in digital marketing within 2-3 months.

Who Should

Attend ?The Digital Marketing Integrated Program is ideal for anyone who is currently participating or wish to be a part of Digital Marketing Industry in future in any of its role from planning & strategizing , implementation or analysis.

Business Owners planning to setup in house teams or outsourcing work to some agency.

Working Professionals looking for cross vertical experience in digital marketing.

Graduates who want to enter into financially lucrative and dynamic field of digital marketing. Note: Its Not a “ Get Rich Quick” program but a serious training that needs efforts and attendance of trainee

throughout the training. .

What Are

Benefits ?

This program will prepare you to take multiple roles in digital marketing.

For Working Professionals:

• Learn Skills and expertise for advanced career growth

• Get an edge over your colleagues by being a part of most demanded industry today,

For Business Owners:

• Generate more leads online by mastering the art of getting online business visibility.

• Improve your ROI from Effective Digital Spend.

For Fresh Graduates:

• Give companies an extra reason to hire you.

• Start earning along with studies as a freelancer.

.

Course Content

Module 1: Introduction to digital marketingThis module helps you to understand key concepts and trends in digital marketing.

Module 2: Introduction to websites & EcommerceThis module introduces you to different website models & wireframes along with learning about e-commer ce website model.

Module 3: Content marketing & planningThis module helps in understanding content marketing strategies & tools.

Module 4: Search engine optimizationThis SEO module will help you to master the art bringing traffic from search engines.

Module 5: Social Media MarketingThis module focuses on creating social buzz and response management online.

Module 6: Online AdvertisingFrom Google to top advertising agencies learn A-Z of Online advertising in this module.

Module 7: Web AnalyticsThis Analytics module helps you understand how visitors reach & behave on your website.

Module 8: Email MarketingFrom finding new prospects to managing customer queries learn all in this module.

Module 9: Lead Generation & NurturingThis module will focus on generating more contact & getting business from them.

Module 1: Introduction to digital marketing

• Key Concepts Of Digital Marketing

• Traditional vs. Digital Marketing Why Digital Marketing- Trends & Forecast

• Channels of Digital marketing- communication & Supporting

• Types of digital strategies • Digital marketing Approach • Defining your market

Module 2: Introduction to Websites & Ecommerce

• What is Website? • Types of websites• Key Components of website –Case Studies • Creating your website using

opensource scripts.• Customizing wordpress• Ecommerce Portal - Key things to

consider• SAS based solution vs. Own

ecommerce websites what to prefer?

• Creating your ecommerce website step by step

Module 3: Content Marketing & Planning

• Content marketing- Defination & Importance

• Content Marketing Tools • Creating your first content

marketing blueprint • ROI From Content Marketing• Case Studies

Module 4: Search Engine Optimization

• What Is Search Engine & How It Works

• Keywords- Importance & Selection

• On Page SEO• Off Page SEO • Google Algorithm changes• Key Tools for SEO

Module 5: Social Media Marketing

• Introduction to Social Media• Video Marketing• Business Blogging• Facebook for Business• Twitter for Business• Linkedin For Business• Google Plus For Business • Pinterest For Business• Advertising on social

Platforms

Module 6: Online Advertising

• What is online advertising?• Types of online advertising• Google Adwords-Search Ads-Display Ads-Video Ads• -Remarketing• Performance based Advertising• Top Online Adverting Agencies• Tracking & measuring ROI of

online advertising

Module 7: Web Analytics

• Understanding Google Analytics Structure

• Setting Google analytics tracking on website

• Browsing Key Reports • Implementing Segments , filters, goals & events • Creating reports that give

insights not just numbers Module 8: Email Marketing

• Email Marketing as a tool• Factors effecting email

delivery • Different options available

for email marketing• Using Softwares to set up

email marketing campaigns• Autorespondors and

segmentation Module 9: Lead Generation

• Landing Page & Its importance • Creating a perfect Landing

page • From landing page to a loyal

customer- How? • Lead Generation Best

Examples

Delivery Details:Training delivery model will be through live classroom, delivered at our centers in Chandigarh and Delhi through weekend/weekday batches.

Classroom session will include instructor led training provided with presentations & Videos.

Medium of delivery will include Case Studies and Trainees will get worksheets which we be used for there final assessment after the program.

Along with that trainees will work in groups to complete weekly assignments.

www.digiperform.comPhone: +91- 8447207577

Delhi Office: A- 159, Shivalik,-2nd Floor, New Delhi-110017

Chandigarh Office:# 1546, 1st Floor, Sector 38/B, Chandigarh-160036

Get In Touch