DIGITAL MARKETING

THE DIGITAL MARKET

• It’s the medium that allow the most control over campaigns and results, in real time with ease.

• Half of the “C Class” are already using the internet in Brazil.

• 79% of internet users will do some search about a product they have seen in an off-line campaign if stimulated.

• 60% believe the internet is the best way to adress advertising and relationship nowadays.

• 96% of internet browsing in the world is made through Google.

• 86% of internet users prefer organic results instead of paid media.

FIRST, SOME IMPORTANT DATA

FONT: SEMRUSH

INTERRUPTION MARKETING

INBOUND MARKETINGEarning attention organically, without interrupting anyones path.

Interrupting someone’s flow of activity in order to get attention.

OLD MARKETING VS NEW MARKETING

SEARCH FOLKSONOMY

Social Indexation through web.

The universal consumer behavior online

E-CONSUMER BEHAVIOR

BOUNDARIES SOCIALUsers are Highly influenceable when on social environment.

For the consumer there are no boundaries anymore. Online influences Offline and vice versa.

UXCreating personas based on real target can make us understand a behavior and predict how they will react to many situattions.

INBOUND MARKETING FUNNEL

THE LONGTAIL VS FAT HEAD

PAID MEDIA

S.E.M.

REMARKETING

DISPLAY

E-MAIL MKT

SOCIAL MEDIA

IN APP ADS

BRANDED ADVERTISING

S.E.O.

BLOG

WEBSITE

SOCIAL CONTENT

EARNED MEDIA

LANDING PAGE

REFERRAL

APP

RESPONSIVE WEBSITE

MOBILE

FACEBOOK

LINKEDIN

YOUTUBE

TWITTER

INSTAGRAM

CRISIS MANAGEMENT

SOCIAL

USERS

SESSIONS

VISITS

CPC

CPV

CPA

ANALYTICS

THANK YOU

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