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Here are the slides from day one of my presentations at PR News's Social Media Summit
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@ThomasHynes#prsocial
New Channels to Tell Your Story
Raise Awareness
Engage Customers
Build Community
@ThomasHynes#prsocial
ARE
A Blogging Platform
@ThomasHynes#prsocial
A Social Network
Constantly Updates
News Source
Ability to Engage
@ThomasHynes#prsocial
Three Ways to Interact on Tumblr
Like ItReblog ItLeave It Alone
@ThomasHynes#prsocial
Tumblr’s Size
60 Million Blogs
25 Billion Blog Posts
@ThomasHynes#prsocial
Tumblr’s Growth
25,000 Blogs
40 Million Blog Posts
*Per day!
@ThomasHynes#prsocial
Very Popular With the Kids
@ThomasHynes#prsocial
Muppets With Peoples Eyes
Hallmarks of Tumblr:
Funny
Creative
Visual
@ThomasHynes#prsocial
Put This On
@ThomasHynes#prsocial
The Economist
@ThomasHynes#prsocial
InstagramPicture’s worth a thousand words…
• Over 40 million users
• Over 1 billion photos
uploaded
• 1600% growth between
4/2011 – 4/2012
• Sold to Facebook for
$1 billion
@ThomasHynes#prsocial
Sharpie Instagram
Alternative Uses
Fan Art
@ThomasHynes#prsocial
Red Bull Instagram
Promotes Events
Plays Off Existing Memes
@ThomasHynes#prsocial
Warby ParkerInstagramm
Humor
Promotes Community Participation
