MARCHMONTHLY DIGITAL REVIEW & TRENDS

Agenda1. Monthly specials

2. BAM’s fav

3. Game / Contest

4. Website / Social

5. Inspirational Moments

Monthly Specials

Stats of the month

Source: http://www.influencia.net/fr/actualites/media-com,media,pubs-interactives-sont-elles-mieux-memorisees,6179.html http://www.adweek.com/news/technology/9-eye-opening-digital-marketing-stats-past-week-170392

L’Oréal increased purchase intent by 37% with Cinematic Pins.

According to Ipsos, the leader in Canadian market research: Digital publicity increase the feeling of closeness by 20%.

#Internationalwomensday (March 8th)

Source: http://keyhole.co/preview & https://www.hashtags.org/analytics/internationalwomensday/

#Internationalwomensday Brand engagement was great!

#Brussels #Bruxelles (March 23rd)

Facebook turns on Safety Check for Brussels attacks

Twitter turned 10

Source: http://www.wired.com/2016/03/10th-birthday-short-history-twitter-tweets/

The famous 2014 Oscar selfie from Ellen DeGeneres is the most retweeted photo ever : 3.3 million times

WHAT

● Twitter was celebrating its 10th anniversary on monday March 21st.

● Twitter released a commemorative video reminding its global impact, click here to see the video.

● Twitter gives the possibility to see your first tweet.

WHAT WE THINK● Classic way to demonstrate the presence of the

social platform in the news. ● A way to give a second life to popular tweets by

publishing the most shared tweets again. ● Not sure that this is the best initiative to boost

engagement from users.

BAM’s fav

Audi launched its Wi-Fi at the New York Auto Show

Source: http://mashable.com/2016/03/23/audi-wi-fi-at-new-york-auto-show/#EqBghHpL5iqo

WHAT● Audi offers a list of open Wi-Fi to consumers at

the New York Auto Show near the Audi booth.● Audi has named its open Wi-Fi networks with

short messages presenting the characteristics of the car.

WHAT WE THINK● Very clever.● Innovative way to communicate the competitive

advantage of the car. ● Good way to attract consumers that need free Wi-

Fi to their booth.● Fun and consistent way to support the claim that

their models are the most efficient.

Game / Contest

Source: http://www.infopresse.com/article/2016/3/7/transat-veut-vous-voir-danser

“Danse tes vacances pour Cuba” with TransatWHATTransat Airlines launched an interactive dance game to win a trip to Cuba.

HOW● Participants have to create their online avatar and make it

dance by dancing in front of their webcam. ● Every second the user was dancing allowed him to

accumulate points and try to win one of three prizes : a week in an all inclusive for two in Cuba.

● The contest lasted 3 days.● 10 000 participants (Canadiens only).

WHAT WE THINK● Innovative way to promote an airlines.● Good use of digital to get engagement from consumers.

Click here to see the video

Source: http://brandchannel.com/2016/03/10/sxsw-2016-twix-031016/

TWIX asked their Fans to Vote #LeftTWIX or #RightTWIX?WHAT

● TWIX is asking fans to vote for their favourite side by using the hashtag #LeftTWIX or #RightTWIX.

● 10 digital videos have been created to highlight the absurd rivalry between the two Twix.

● The winner side will be announced in September and be crowned the best TWIX in America.

● The losing side will be booted out of the pack. HOW

● Fans can vote by using the hashtag #LeftTWIX or #RightTWIX.● Fans can follow the campaign on twix.com - live updates from

both sides, a color coded map showing how each side is polling, as well as real-time social feeds.

WHAT WE THINK● Good way to use the election campaign to get visibility and

engagement from consumers.● Well executed (twitter, microsite, fans participations, etc.) - it’s fun

and there’s no possibility to create a real debate around it.

Click here to see the video

Fans engagement on social media

Website / Social

Starbucks launched the “Order & Pay” App

Source: http://www.infopresse.com/article/2016/3/8/order-et-pay-s-etend-au-canada

WHAT● Starbucks Canada has expanded its Mobile

Order & Pay feature across Canada, excluding Quebec, beginning March 15 2016.

HOW● Users have to create an account to use the app. ● The app allows to order and pay and then they

just have to pick it up at the closest store without waiting in line.

● Users can choose the nearest location or select one.

WHAT WE THINK● An innovative way to experience the coffee

shop.● A smart way to get data on their consumers. ● Great example of how to attend to consumers

insights. Click here to see the video

Jameson is on Snapchat for St-Patrick’Day

Source: http://www.infopresse.com/article/2016/3/17/jameson-celebre-la-saint-patrick-sur-snapchat

WHAT● Jameson used personalised filter offers by Snapchat

to create their own for St-Patrick’s Day.● Filters are available only to users having confirmed

they are over 21 years old. ● Fans can use the Jameson Filter to share their St-

Patrick’s Day event.

WHAT WE THINK● Good use of the Snapchat custom filters. ● Creative way to use the St. Patrick’s Day to promote

a product from Ireland. ● Not sure people knew that the filter was available and

how to use it.

Inspirational Moments

Always attacks stereotypes that convey emojis #likeagirl

Source: http://www.infopresse.com/article/2016/3/2/always-s-attaquent-aux-emojis

WHAT● Starting by the fact that emojis represented girls on

smartphone are only dressed in pink, doing a manicure, or a princesses, while boys are represented by athletes, police officers or detectives, always interviewed girls what they thought of these symbols.

● Always asked them to imagine representative emojis.● The brand invites users to think of other female emoji

and to share it on social media with the hashtag #likeagirl.

WHAT WE THINK● Good use of the popularity of the emojis.● Consistent with their first campaign #likeagirl.● Well executed.

Click here to see the video

Always launched it’s new campaign denouncing the feminine stereotypes in emojis with the #likeagirl.

Dove launched a new phase of its #SpeakBeautiful Campaign

Source:http://www.adweek.com/news/technology/dove-and-twitter-built-tool-measure-how-positive-or-negative-your-tweets-are-170165

WHAT● Dove is working with Twitter to identify negative

tweets about beauty and body image post. ● Dove Twitter account will respond to those tweets

suggesting to think more positively.● The objective of the campaign is to encourage women

to realize the impact online words have on their confidence and self-esteem.

WHAT WE THINK● Good initiative to get engagement from fans.● Innovative way to use social media to create a dialogue

with consumers. ● In line with the brand positioning to help counter

negative self esteem.

Dove and Twitter are teaming up to examine how social media affects self-esteem

Click here to see the video

THANK YOU!