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2014.12.11
DIGITAL TRANSFORMATION
CAO
Dentsu Razorfish. All rights reserved. 2 2
CAO
(CAO)
1995Web20ScientSapientUsabilityInformation ArchitectureITWebCrewAmwayCMS2011Adobe2014CAO20082014Web
Web
Web Analytics & Optimization Digital Marketing Content Marketing / SEO User Experience Information Architecture
7 Web PDCA
3 2013 DENTSU razorfish. All rights reserved. CONFIDENTIAL 3 DENTSU razorfish. All rights reserved. CONFIDENTIAL
DIGITAL TRANSFORMATION
p.3
4 2013 DENTSU razorfish. All rights reserved. CONFIDENTIAL 4 DENTSU razorfish. All rights reserved. CONFIDENTIAL
Airbnb Uber Getaround Waze Automatic Netatmo GPS Ski Tracks / MapMyHike Venmo Netix
5 2013 DENTSU razorfish. All rights reserved. CONFIDENTIAL 5 DENTSU razorfish. All rights reserved. CONFIDENTIAL
Airbnb
6 2013 DENTSU razorfish. All rights reserved. CONFIDENTIAL 6 DENTSU razorfish. All rights reserved. CONFIDENTIAL
Uber
7 2013 DENTSU razorfish. All rights reserved. CONFIDENTIAL 7 DENTSU razorfish. All rights reserved. CONFIDENTIAL
Getaround
8 2013 DENTSU razorfish. All rights reserved. CONFIDENTIAL 8 DENTSU razorfish. All rights reserved. CONFIDENTIAL
Carfax
9 2013 DENTSU razorfish. All rights reserved. CONFIDENTIAL 9 DENTSU razorfish. All rights reserved. CONFIDENTIAL
Waze
2013Google
10 2013 DENTSU razorfish. All rights reserved. CONFIDENTIAL 10 DENTSU razorfish. All rights reserved. CONFIDENTIAL
Automatic
11 2013 DENTSU razorfish. All rights reserved. CONFIDENTIAL 11 DENTSU razorfish. All rights reserved. CONFIDENTIAL
Automatic
12 2013 DENTSU razorfish. All rights reserved. CONFIDENTIAL 12 DENTSU razorfish. All rights reserved. CONFIDENTIAL
Netatmo
Co2
13 2013 DENTSU razorfish. All rights reserved. CONFIDENTIAL 13 DENTSU razorfish. All rights reserved. CONFIDENTIAL
Fitbit
14 2013 DENTSU razorfish. All rights reserved. CONFIDENTIAL 14 DENTSU razorfish. All rights reserved. CONFIDENTIAL
GPSSki Tracks
15 2013 DENTSU razorfish. All rights reserved. CONFIDENTIAL 15 DENTSU razorfish. All rights reserved. CONFIDENTIAL
Venmo
Social 3%
16 2013 DENTSU razorfish. All rights reserved. CONFIDENTIAL 16 DENTSU razorfish. All rights reserved. CONFIDENTIAL
Netix
B iTunes
17 2013 DENTSU razorfish. All rights reserved. CONFIDENTIAL 17 DENTSU razorfish. All rights reserved. CONFIDENTIAL
Great Clips
18 2013 DENTSU razorfish. All rights reserved. CONFIDENTIAL 18 DENTSU razorfish. All rights reserved. CONFIDENTIAL
REI
19 2013 DENTSU razorfish. All rights reserved. CONFIDENTIAL 19 DENTSU razorfish. All rights reserved. CONFIDENTIAL
(IoT) IT
20Copyright Dentsu Razorfish Inc.
TRANSFORMATION
Digital Omni-Channel Data Intelligence Experience Engagement Personaliza9on Authen9city
21 2013 DENTSU razorfish. All rights reserved. CONFIDENTIAL 21 DENTSU razorfish. All rights reserved. CONFIDENTIAL
22 2013 DENTSU razorfish. All rights reserved. CONFIDENTIAL 22 DENTSU razorfish. All rights reserved. CONFIDENTIAL
1. Descriptive 2. Diagnostic 3. Predictive 4. Prescriptive
Descriptive Diagnostic Predictive Prescriptive