4. Identify Personas define concerns and understand motivations and needs Questions What questions do your personas ask at each stage of the buying process? Answers Develop a content plan that answers these questions Map Map answers to stages in buying process and pair with keyword plan Create Create keyword optimised sharable content that adds value and answers questions
5. Map everything out
6. Which content brings in traffic? Which content inspires action? Which keywords should I focus on? Where can we improve CTR?