DISPLAY ADVERTISING What to Expect in 2015

AGENDA

Time: 30 Minutes

Webinar is being Recorded

and will be made available to all

Attendees

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@PerformanceIN @NetMediaPlanet

ABOUT PRESENTERS

Sri SharmaNet Media PlanetCEO

Andrew TurnerNet Media PlanetHead of Display Sales

@srisharma @turnerppc

DISPLAY IS GROWING

-20%

0%

20%

40%

60%

80%

100%

120%

140%

160%

180%

2010 2011 2012 2013 2014 2015 2016

Perc

enta

ge A

d S

pen

d G

row

th

Advertising Spend by Channel: Growth from 2010 –

2016 (e)

Search

Display

Classifieds and Directories

Lead Generation

Email

PROGRAMMATIC IS GROWING

0%

100%

200%

300%

400%

500%

600%

2012 2013 2014 2015 2016 2017

Forecasted Growth in RTB Display Ad Spend vs 2012

(Average)

Forecasted Growth in RTB Display

Ad Spend (Average)

1. PROGRAMMATIC GROWTH THROUGH VIDEO

0

2

4

6

8

10

2011 2012 2013 2014 2015 2016 2017

Ad S

pend

(U

SD

bn)

US Digital Video Ad

Spend

In 2015, Expect:Consumer Appetite to Increase by 9%

A Lot more Inventory will become Available Programmatically

Branding will Take Centre Stage

2. FACEBOOK STEAL A CHARGE

In 2015, Expect:Stronger Performance will Lead to Increased Spend

Atlas Revolutionising Cross-Device Remarketing

Richer Formats and Targeting Capabilities

Growth of Market Share

1.8%

15.6%

3. RICHNESS OF CREATIVES

In 2015, Expect:Standard Get Superseded by Dynamic

Driving Engagement through Mobile

Expect RTB to Open up Natively

In 2015, Expect:

Display Ads in Wearables

New Clever Creatives

Targeting Based on Location, Body Signals and Activity

4. WEARABLES MEET DISPLAY

Programmatic Ad Network for Wearables: FitAdWho: Amtrak advertising on Golfshot app

Objective: Advertise Amtrak to golfers in-between holes

Devices: Samsung and Sony watches

Source: http://www.adweek.com/news/technology/and-now-programmatic-ads-wearables-are161417

KEY TAKEAWAYS

1. Programmatic Growth

Through Video

2. Facebook StealsA Charge

3. Richness OfCreatives

4. Wearables MeetDisplay

Q&A’S Tweet Your Questions

#Display2015

THANK YOU Look Out for the 2015 Performance Marketing Guide

PerformanceIN – Feb. 2015