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DOING BUSINESS IN INDONESIAMYSTERY SHOPPING

Mystery Shopping in IndonesiaStarting business in Indonesia, you will completely understand about the market condition in Indonesia.Before you undertake a company establishment or a product registration in Indonesia, you must prepare a business case. A company should responsibly evaluate risk, its investments and especially its product before entering a new market. But where can you get quality data?Is your product or service already present in Indonesia and you are wondering if there is something you can do to make it better?

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For a new product or service, first you as the company need to know if it is competitive on the market. The tried and true way is to run a market analysis to provide some theoretical background about the Indonesian market. To prove these data, it is good to include a mystery shopping report in the market anaysis.Why Mystery Shopping? Or an even better question might be “What is Mystery Shopping?”Mystery Shopping is a way to recognize the quality of goods and services - it’s like a background quality check of your own goods and services.

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Mystery Shopping in Indonesia

How do you conduct mystery shoppingBy pretending you are a real customer, you see the services or have the goods. This can be applied in various industries and for different products and numerous services. The person conducting the shopping is called a mystery shopper.  If you are talking about hotels, restaurants and similar facilities, the person is called a mystery guest.Following the methodology and clear instructions, the mystery shopper/guest visits predefined locations, acts according the scenario developed, and collects the data sample. Afterwards, he or she provides his or her findings and feedback in a report. Additional data collection can include audio or video output as well.

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A method of conducting mystery shopping is following your customers’ habits. Some  Indonesian customers approach service by phone, some via internet but most of them visit places in person. Many companies are concerned about the method,  therefore they prefer to invite and meet with them personally, preferably with the help of a third party. This is called a focus group discussion. Focus groups can give you lots of answers.Customers are preselected by age, education, profession, sex and income and through directed or undirected discussion, you can get your customers’ views on the market, competitors, prices and their experience. After you understand their needs and wants are, you may get some valuable recommendations that you may not have even considered. It is recommended to run more focus groups so you have wider data collection. However this is more demanding in terms of preparation and management, so another option is the face-to-face interview conducted outside the office in the environment where your customers are.

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How do you conduct mystery shopping

What types of findings does mystery shopping usually cover?• Location, orientation, direction… how easy is it to find?• Staff and first impression• Cleanliness• Initial customer approach and speed of noticing customer• Time spent• Knowledge to share and ability to help and explain service itself• Possibility to test and show or demonstrate practicality• Follow up, bonus program, offer of additional services• Purchase packaging• Problem-solving, complaints

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This is an external tool that can obtain valuable information about products your competitors provide as well as measure the quality of services your employees perform. This activity is critical when investigating a new market, such as Indonesia, as well for inspecting your employees or facilities to ensure consistent performance.Where distance and an unknown market are limiting factors for foreign entities and entrepreneurs, Cekindo’s local team is able to gather information through the mystery shopping process and provide detailed reports and feedback to guide your successful market entry and sustainable business growth.

Why do you need mystery shopping?

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PT. Cekindo Bisnis GrupMenara BCA Grand Indonesia 50th fl

Jl. MH. Thamrin No. 1Jakarta Pusat 10310, Indonesia

info@cekindo.com/ +6221 580 6889cekindo.com

Why Cekindo?

PT. Cekindo Bisnis Grup is a market entry consulting firm in Central Jakarta, providing one-stop services to assist foreign companies from various industries in expanding to Indonesia and beyond

Our main services, include Business Set Up, Business Process Outsourcing, and Local Representation; more info on

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Our dynamic multinational team based in Jakarta to understand the local market and utilize our extensive network to support our

client’s business and operation in Indonesia

PT. Cekindo Bisnis GrupMenara BCA Grand Indonesia 50th fl

Jl. MH. Thamrin No. 1Jakarta Pusat 10310, Indonesia

info@cekindo.com/ +6221 580 6889cekindo.com

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